Analysis of Letter from Birmingham by Martin Luther King Jr. Essay

Analysis of Letter from Birmingham by Martin Luther King Jr. Martin Luther King Jr., is one of the most recognized, if not the greatest civil rights activist in this century. He has written papers and given speeches on the civil rights movement, but one piece stands out as one of his best writings. â€Å"Letter from Birmingham† was an intriguing letter written by King in jail in the city of Birmingham, Alabama. He was responding to a letter written by eight Alabama Clergyman that was published in a Birmingham Alabama newspaper in 1963 regarding the demonstrations that were occurring to stop segregation. The intended audience for this letter was of course the eight clergymen, but he also had a wider audience in mind because instead of sending each individual man a letter he had it published in the local newspaper. In his letter, King starts by addressing the clergyman with â€Å"My Dear Fellow Clergyman† as if to put the men at ease and keep them open-minded. In the first paragraph King states that he does not usually respond to such correspondence, but compliments them by saying that since they are genuinely good men, then he would respond to their criticisms by writing this letter. In the second paragraph, he addresses the â€Å"outsider† issue. In the letter written by the clergyman they say (like it was something new), that they were now facing demonstrations led by outsiders (King). King wants them to know that he is not really an outsider but the president of The Southe...

The Death Of The Virgin :: essays research papers

Death of the Virgin   Ã‚  Ã‚  Ã‚  Ã‚  Michelangelo Merisi was born in Caravaggio, Italy in 1573. He grew up to be known by the name of his birthplace, Caravaggio, and as an artist. He was probably the most revolutionary artist of his time, breaking the rules of previous artists. Carvaggio had spent his childhood in the presence of art, living with a painter for four years before moving to Rome to work as an assistant to other painters. In about 1595, he began to sell his paintings through a dealer, who brought him to the attention of the Cardinal. At the age of 24, he was called upon by the Cardinal Francesco del Monte to paint for a church. He was criticized a lot for the realistic and dramatic nature of his works. Despite the criticism, he was a recognized, and eventually envied painter. While in Rome, he was imprisoned for several assaults. He fled the city and eventually ended up in Naples in about 1607. Here, he painted for a while. During this period, his paintings were dark and urgent, reflecting his feelings at the time. He left and continued to stay undercover for two more years before being arrested and dying not long thereafter. During this period, however, his paintings were among the best of his career. Caravaggio’s Death of the Virgin was painted in 1605-1606, in France, probably on his run to Naples.   Ã‚  Ã‚  Ã‚  Ã‚  The Death of the Virgin requires some background information to fully understand the meaning of the painting. The Virgin Mary, the mother of Jesus Christ has a special place of devotion especially in the Roman Catholic and Eastern Orthodox churches and is considered a historical work, to these and other religions. Caravaggio was not influenced much by other painters. He was making up his own style of painting. A critic of the age, Giovanni Pietro Bellori wrote: â€Å"Caravaggio deserves great praise, as he was the only one who attempted to imitate the nature as opposed to the general trend in which painters imitated other painters.† Another critic said that he had â€Å"abandoned beauty and was interested in depicting reality.† While one may suspect that other artists of the age would have avoided this new realism, many actually borrowed it unconsciously. This particular painting was refused as an altarpiece for Santa Maria della Scala in Rome becaus e of the way the Virgin is represented, her body swollen, limp limbs, and her feet uncovered.

Judgment and Superficiality Essay -- Shakespeare Beauty Shallow Essays

Judgment and Superficiality Beauty is only skin deep Beauty is in the eye of the beholder   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Beauty is only skin deep† and â€Å"Beauty is in the eye of the beholder† can be very controversial quotes to some people. Those quotes are all based on how they are viewed by other people. You may not believe in them but others might believe strongly in them.   Ã‚  Ã‚  Ã‚  Ã‚  First, â€Å"Beauty is only skin deep† all depends on what type of person you are. Both quotes rate directly to each other but let’s pull them apart separately. I think that ‘Beauty is only skin deep’ is expressed in many ways by people. If you are not one of those beautiful people in this world then to some people you mean nothing. When you look around a normal school you see clicks right? Well that’s what I am talking about. You see the people who express them selves by wearing darker clothes, and the people who always wear the trendy and instyle clothes. Sometimes you get jealous and say mean things because either you wished you looked like them or you want the things they have. But we were all created differently. You have to like yourself first for anyone else to like you. Relating to ‘Beauty is only skin deep’ means that people only look at what’s inside that counts. Some people believe at love at first s ight, what is all that about? That means they like the person just from seeing them. So many people in this world can relate. People judge people. You look around and think by the clothes or hairstyle this girl wears that she can either not afford them or chooses to be that way. So you think she is poor. Doesn’t she deserve your attention too? I think that beauty is over rated. People need to look at your mind, your intelligence. Coming from a world where I get compliments a lot, saying that I am pretty I know what its like. I am not trying to be conceited but it’s just the truth. Being pretty is not all it’s cracked up to be. Since being pretty has got me a lot of compliments it also brings in the bad sides of things. Ultimately girls think that I am stuck up and a rich snob, If they knew me or got to know me they would hopefully think differently of me. They also think that since I am pretty that their boyfriends will like me and leave them or something, cause they get really jealous. I do not know why this is but they think I am a boyfriend stealer. When I am only interested in those limited ... ...her for other reasons.   Ã‚  Ã‚  Ã‚  Ã‚  Then Shakespeare also expresses in Act 3, Scene 1, when Titania wakes up and she falls in love in love with Nick Bottom the weaver. This shows that belief of ‘Beauty is only skin deep’ is irrelevant to that particular scene. Titania immediately falls head over heels for the boy and she chases him with every word. She sends her fairies to wait on him hand and foot to show her affection. Without even knowing him Titania wants him because of the evil spell the King of the fairies puts her under. He wants to embarrass her with something he knows will work, this shows that they know of the fact of love at first sight. Love at first sight is a saying people use on first opinions.   Ã‚  Ã‚  Ã‚  Ã‚  Why must people be so harsh and mute to the fact that the world is judge mental? I think that everyone knows that everyone else judges’ people they just do not want to admit anything or be wrong. Everyone one is so self involved at one time in another they do not stop and think what other people are feeling. These quotes do not just affect people but the feelings inside people. Next time you say that he/she is hot, think how immoral you are being to yourself and others.

A System of Profound Knowledge

In respect to quality of materials, there are three well known philosophers whom are most referenced: W. Edwards Deming, Philip B. Crosby, and Joseph M. Juran. Throughout the twentieth century, these three men have continuously integrated new systems for improvement in the quality system. The first and probably most well known of these philosophers is W. Edwards Deming. Deming first came into the public eye when he was credited with assisting the Japanese after World War II and helping to elevate the Japanese industry into the forefront of world industry. Deming stresses that the most important part of quality is the role of management. Deming also emphasizes on achieving long term goals through cultural transformation rather then short term needs. Deming†s findings can be viewed best through his â€Å"System of Profound Knowledge,† and his â€Å"14 Points of Management.† While Deming was continually expanding his research, Philip B. Crosby entered the forefront of quality in the 1970†³s. Crosby has been a consulter as well as a trainer for many leaders in the manufacturing industries. Like Deming, Crosby also has a â€Å"14-Step Pan for Quality Improvement.† Crosby†s main focus is first evaluate the quality system and make improvements on the current system. Another of Crosby†s main concerns is defects. Crosby emphasizes that the performance standard should be â€Å"zero defects.† The most recent of the philosophers is Joseph M. Juran. In the late 1980†³s Juran founded an institute to consult and train management in quality. In addition to Deming, Juran also visited Japan to assist their industry at the end of World War II. Juran†s most famous theory of quality is his â€Å"quality trilogy,† which focuses on planning, control and improvement of the quality system. Although Deming, Crosby, and Juran have never collaborated on their work, many similarities are apart in their beliefs. For example, all three men stress the importance of the management system. Also, they have created step-by-step processes by which industries should follow in order to prove the quality of their products. Another important point which is shared by all three men is that quality should be viewed as an entity. Regardless to the fact that all three have based their lives on the ambitious goal of developing a system to improve quality, there are several key differences exist amidst these three quality experts. First and foremost is their definition of quality. Deming uses statistical predictions, basing his entire view of quality on the quality of the process, not the product whereas Crosby and Juran focus more on the customer. Crosby stresses on the conformance of the quality system to the needs of the customer. Juran goes even one stop further, and basis his entire definition of quality on the intended use of each product by the consumer. Another key point in which the men disagree is goal setting. Deming focuses his ideas mainly on long-term goals, where on the contrary, Crosby and Juran state that short-term goals are equally important. After extensively reading the works and ideas by there three experts, it is obvious to see why the have been so successful. Quality is a very important part of the industrial as well as the consumer world, and the need for quality improvement increases everyday.

Legal, Safety, and Regulatory Requirements Essay

Abstract The workplace can be a very dynamic place; there are so many different people with all kinds of personalities. Because there are so many different personalities, there are different needs of safety which can create obstacles in the organization. This is where the Human Resource Department comes into play, they make sure that the needs of all employees are met and that they are working in a safe environment. Litigation has taken the place of common sense and compassion within organizations over the past years. Litigation has become a main priority and the Department of Labor, Equal Employment Opportunity Commission, the Americans with Disabilities Act of 1990 and also the Department of Homeland Security all have been regulating this. Although some may disagree that litigation has created a more structured work environment, there are a lot that would say it has. Litigation has balanced out the differences in the workplace. U.S. Equal Employment Opportunity Commission There once was a time when common sense and compassion were used to decide what to do with issues, but now that there are laws put in place to ensure that legal, safety, and regulatory requirements are obeyed there are less issues. The U.S. Equal Employment Opportunity Commission (EEOC) is one of those regulations. The U.S. Equal Employment Opportunity Commission enforces federal laws which make it illegal for any organization to discriminate against someone applying for the position or someone who is already an employee for reasons like their race, gender, color of skin, age, disability, or religion. (U.S. Equal Employment Opportunity Commission, 2011) This also ensures that a person who is claiming that they were discriminated against is not discriminated for that. These laws are applied to any type of work situations, like harassments, wages/benefits, hiring/firing, promotions, or any type of training. If a company discriminates based on any of these assumptions they will be investigated and possibly prosecuted if found guilty. (U.S. Equal Employment Opportunity Commission, 2011) Department of Labor Department of Labor is another one that focuses on employee-related regulations. The Department of Labor  enforces well over 180 laws; these laws regulate many activities that go on in the work environment. The Fair Labor Standards Act is one of these laws and it ensures that employees that are working overtime are paid fairly. (United States Department of Labor, 2011) Another federal law that the Department of Labor regulates is the Occupational Safety and Health Act which ensures that private industries are regulated on a regular basis and they must be approved by the Occupational Safety and Health Act state programs. This is only two acts that ensure litigation for the Department of Labor, but there are many more. (United States Department of Labor, 2011) American with Disabilities Act Another law that was passed to regulate legal and safety requirements was the Americans with Disabilities Act of 1990. This law was passed by congress to ensure that nobody with a disability regardless of what kind of disability it may be cannot be discriminated against simply for that reason. The disability has to be further evaluated before any decisions are made. (U.S. Department of Justice, 2011) If the applicant has a disability such as abuse form a substance or their vision is impaired, but can be corrected with prescribed lenses than they cannot be discriminated against. In 2008 former President George W. Bush passed the American Disability Act of 2008 which made the protection of disabled workers a little broader. (U.S. Department of Justice, 2011) U.S. Department of Homeland Security The U.S. Department of Homeland Security regulates our nation and makes sure that all threats are taken seriously and handled properly. They have a goal which entails that the federal agency must make sure that environmental justice is a top priority. (U.S. Department of Homeland Security, 2011) Conclusion I personally feel that all of these laws are set in place to ensure that all work related issues are handled without any favor. Before any of these laws it was he said she said, there was a lot of discrimination against people, so most of the time decisions were not made fairly. Human Resources have to regulate all of these laws, they deal with all of the issues in an organization and they handle them all based on federal laws. All problems  are evaluated and decided based on litigation, not by common sense or compassion because one person’s view on common sense or compassion may not be fair or just. References: United States Department of Labor, (2011). Rulemaking and Regulations. Retrieved February 14, 2012 from http://www.dol.gov/asp/regs/rulemaking.htm U.S. Department of Homeland Security, (2011). About. Retrieved February 14, 2012 from http://www.dhs.gov/files/prepresprecovery.shtm U.S. Department of Justice, (2011). ADA Regulations and Technical Assistance Materials. Retrieved February 15, 2012 from http://www.ada.gov/publicat.htm#Anchor-14210 U.S. Equal Employment Opportunity Commission, (2011). Overview. Retrieved February 14, 2012 from http://www.eeoc.gov/eeoc/index.cfm

Red Bull

Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy. Red Bull Q1. How will you characterize Red Bull's overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull are not unique to any market. The term ‘Glocal’ means to market globally, yet tailor the ‘message’ to appeal to local tastes. Red Bull does not follow a Glocal Marketing Strategy, as it does not alter the marketing techniques to any particular country. In all the markets, they cater to the same crowd and use the same pricing, distribution and advertising methods. Red Bull only offers its product in one size (250ml) cans, and design all over the world. Businesses that use global marketing embark on the same product, same marketing techniques and even the same brand names and packaging in all markets. Red Bull believes in marketing its product with one brand image all over the world. Hence, I can characterize Red Bull’s overall marketing strategy as ‘Global’. In addition, Red Bull does not use local marketing strategies as they do not conform to local considerations. Example Red Bull offers only two varieties in all the countries irrespective of the local demand or taste for a new variant. It also uses the same marketing campaigns of ‘buzz marketing' or word-of-mouth in all the countries, irrespective of the nature of market in a particular country. Q.2 Argue for the most relevant segmentation criteria to be used in the International Marketing Selection process. The International Market Selection Process is a very complex process of foreign market screening that considers many factors. For a product like Red Bull, the size and per capita income of its target market is the most important criteria used in International Market Selection. Red Bull’s target market is young adults and young professional (aged 16-22). If the number of people in this age – group form a small fragment of the country’s overall population, then entering such a market would be risky and not profitable enough. Red Bull has built a brand image of a youthful energy drink and hence it can be successful only in markets that have a large number of young people. Red bull has dominated the energy market for a decade now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times higher than the ordinary soft drink. Red Bull strongly believes that it offers its consumers something more than a beverage; it believes that it offers them a ‘way of life.’ It provides its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can afford to price itself at such a high price. Therefore, it is important that Red Bull chooses those markets where the people have the financial capacity to purchase their product Q3. Which changes would you suggest for Red Bull's future global marketing mix, in order to meet the future challenges? After seeing the success that Red Bull has got in the energy drinks market, new brands are entering this market. Hence, it is essential for Red Bull to make certain changes in its marketing, production and distribution strategies. Red Bull offers only one product with two flavor varieties. The new age consumers want variety hence; Red Bull should launch a new flavor depending on local taste. Also, Red Bull currently offers only one packaging size, it can introduce 1 litre Red Bull bottles that will be beneficial for the Clubs owners in terms of Raw Material costs and Red Bull in terms of Manufacturing costs. Red Bull’s pricing strategy has been beneficial to the company however, they should lower their prices a little in order to gain more consumers in certain markets. The marketing strategies of Red Bull are highly global. They do not alter their strategies according to local considerations. In order to gain an edge in this competitive global market it is essential for Red Bull to start taking local demands and tastes into consideration. Red Bull’s distribution strategy targets small retailers and distributors that spread the brand name through word of mouth to local consumers. They also use college students to help distribute the product. One thing that they can do in order to improve their product placement is start Red Bull kiosks. This can also act as a marketing tool. Red Bull uses non- traditional and out of the promotion techniques. They spend 30% of their revenue on marketing and promotion. I believe that their unique marketing techniques have worked for them and they should continue with them even in the future. Q.4 Red Bull is available in large cities in India across super markets, restaurants and bars. Evaluate the opportunities for market expansion in India. Red Bull has already targeted the right market in India i.e. young adults and professionals. Hence, in order to expand in India Red Bull needs to find new ways of attracting this crowd. Red Bull is priced at a high rate, youngsters get a fixed budget every month and cannot afford to spend so much regularly on an energy drink. Hence, Red Bull should be made available in college cafeterias at subsidized rates. In addition, Red Bull should be made available at call centers and night offices as a more energetic substitute to coffee. Red Bull contains less amount of caffeine than the amount of caffeine in a coffee cup. This information can be used to promote Red Bull over coffee. India has a large number of cheaper substitutes of energy drinks, therefore in order to tap the huge market share of India it is advisable that Red Bull reduce its prices for the Indian Market. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that India has. Red Bull originally cartered to provide energy to truck drivers. It can start following the same strategy in order to increase its consumer base in India. It can start by making Red Bull available at highway dhabbas, and shops. However, in order to carter to the truck drivers Red Bull would need to slash its prices, until that is done this strategy will not work. Thus by following the above mentioned ways Red Bull can build a stronger and larger consumer base in India. Red Bull Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy. Red Bull Q1. How will you characterize Red Bull's overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull are not unique to any market. The term ‘Glocal’ means to market globally, yet tailor the ‘message’ to appeal to local tastes. Red Bull does not follow a Glocal Marketing Strategy, as it does not alter the marketing techniques to any particular country. In all the markets, they cater to the same crowd and use the same pricing, distribution and advertising methods. Red Bull only offers its product in one size (250ml) cans, and design all over the world. Businesses that use global marketing embark on the same product, same marketing techniques and even the same brand names and packaging in all markets. Red Bull believes in marketing its product with one brand image all over the world. Hence, I can characterize Red Bull’s overall marketing strategy as ‘Global’. In addition, Red Bull does not use local marketing strategies as they do not conform to local considerations. Example Red Bull offers only two varieties in all the countries irrespective of the local demand or taste for a new variant. It also uses the same marketing campaigns of ‘buzz marketing' or word-of-mouth in all the countries, irrespective of the nature of market in a particular country. Q.2 Argue for the most relevant segmentation criteria to be used in the International Marketing Selection process. The International Market Selection Process is a very complex process of foreign market screening that considers many factors. For a product like Red Bull, the size and per capita income of its target market is the most important criteria used in International Market Selection. Red Bull’s target market is young adults and young professional (aged 16-22). If the number of people in this age – group form a small fragment of the country’s overall population, then entering such a market would be risky and not profitable enough. Red Bull has built a brand image of a youthful energy drink and hence it can be successful only in markets that have a large number of young people. Red bull has dominated the energy market for a decade now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times higher than the ordinary soft drink. Red Bull strongly believes that it offers its consumers something more than a beverage; it believes that it offers them a ‘way of life.’ It provides its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can afford to price itself at such a high price. Therefore, it is important that Red Bull chooses those markets where the people have the financial capacity to purchase their product Q3. Which changes would you suggest for Red Bull's future global marketing mix, in order to meet the future challenges? After seeing the success that Red Bull has got in the energy drinks market, new brands are entering this market. Hence, it is essential for Red Bull to make certain changes in its marketing, production and distribution strategies. Red Bull offers only one product with two flavor varieties. The new age consumers want variety hence; Red Bull should launch a new flavor depending on local taste. Also, Red Bull currently offers only one packaging size, it can introduce 1 litre Red Bull bottles that will be beneficial for the Clubs owners in terms of Raw Material costs and Red Bull in terms of Manufacturing costs. Red Bull’s pricing strategy has been beneficial to the company however, they should lower their prices a little in order to gain more consumers in certain markets. The marketing strategies of Red Bull are highly global. They do not alter their strategies according to local considerations. In order to gain an edge in this competitive global market it is essential for Red Bull to start taking local demands and tastes into consideration. Red Bull’s distribution strategy targets small retailers and distributors that spread the brand name through word of mouth to local consumers. They also use college students to help distribute the product. One thing that they can do in order to improve their product placement is start Red Bull kiosks. This can also act as a marketing tool. Red Bull uses non- traditional and out of the promotion techniques. They spend 30% of their revenue on marketing and promotion. I believe that their unique marketing techniques have worked for them and they should continue with them even in the future. Q.4 Red Bull is available in large cities in India across super markets, restaurants and bars. Evaluate the opportunities for market expansion in India. Red Bull has already targeted the right market in India i.e. young adults and professionals. Hence, in order to expand in India Red Bull needs to find new ways of attracting this crowd. Red Bull is priced at a high rate, youngsters get a fixed budget every month and cannot afford to spend so much regularly on an energy drink. Hence, Red Bull should be made available in college cafeterias at subsidized rates. In addition, Red Bull should be made available at call centers and night offices as a more energetic substitute to coffee. Red Bull contains less amount of caffeine than the amount of caffeine in a coffee cup. This information can be used to promote Red Bull over coffee. India has a large number of cheaper substitutes of energy drinks, therefore in order to tap the huge market share of India it is advisable that Red Bull reduce its prices for the Indian Market. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that India has. Red Bull originally cartered to provide energy to truck drivers. It can start following the same strategy in order to increase its consumer base in India. It can start by making Red Bull available at highway dhabbas, and shops. However, in order to carter to the truck drivers Red Bull would need to slash its prices, until that is done this strategy will not work. Thus by following the above mentioned ways Red Bull can build a stronger and larger consumer base in India. Red Bull Target market Red Bull was one of the first Energy Drink. It gave energy to people who want to be physically and mentally fit from 1982. As the company reported, in 2011 red bull had sold 4. 631 billion cans over the world with 11. 4 per cent increase of 2011. In selling, profits and productivity the data illustrated were the highest one of the company. (www. redbull. com) Moreover, as figure1 illustrated, Red Bull is the most popular energy drink brand all over the world from 2006 to 2012. Clearly target market is one of the most significant reasons for the Red Bull’s success.As the company’s slogan says, â€Å"Red Bull gives you wings†. Red Bull gave wings from the beginning and spread its wings quickly over the world. Until 2011, Red Bull was available in 164 countries. (www. redbull. com) Therefore, it is not necessary for Red Bull to set segmentations by geographic or geodemograhic. Besides, Red Bull is improved for people to create a clearly mind, dynamic p erformance and an active lifestyle. In other words, Red Bull helps people to be active physically and psychologically and have a zest life.Therefore it is also not useful for Red Bull to set segmentation by profile or psychographic. Red Bull is a drink to supply energy and increase endurance which could struggle for the physical or mental tired. It helps people to meet the challenges of everyday life such as work, drive, study and sports. (www. redbull. com) According to the text book, the definition of behavioural segmentation is the segmentation which slices consumers on the basis of how they act towards, feel about or use a product. Solomon, et al,2009) Consequently, the best way for Red Bull to set the target market is behavioral segmentation. Red Bull becomes increasingly important in people’s lives when they are working, studying, doing sports and driving. Workers and students are the most significant parts of Red Bull’s target market. Red Bull can make students and workers’ mind clearly. For students all over the world the Red Bull is as important as the pencils and paper. It makes students concentrate and perform well. And it provides students enough energy to the leisure time as well.It is essential for someone who works hard and pursues better performance. Sport is Red Bull’s main point. Red Bull supports about 500 professional athletes over the world. It makes sportsman physically and mentally fit. Red Bull provides the athletes a convenient way to improve their endurance, concentration and speed. (www. redbull. com) Drivers are the other large parts of the target market. According to the research from psychopharmacologist Dr. Joris Verster and his colleagues of Utrecht University, Red Bull can reduce driver sleepiness and improve driving performance. Joris Verster, 2010) | Red Bull enhances concentration, reaction speed and vigilance. Red Bull also focuses on the customer who plays video games, goes out day and night. In short, the target market of Red Bull is the customer who needs more energy physically and mentally. Figure1: Top Selling Energy Drink Brands 2006-2012 (Bevnet, 2012) Reference: Bevnet, 2012, Top Selling Energy Drink Brands 2006-2012, http://www. energyfiend. com/the-15-top-energy-drink-brands marketing management†¦. Red Bull, , www. redbull. com Joris Verster, SAFE DRIVING STUDY, access at Springerlink. com. Red Bull Could It position the product in other ways? The product of red bull was set-up to market within energy drinks, the notions of market segmentation, targeting and positioning are key to the success of firms' marketing efforts has concentrated on building relationship based on partnerships with sporting events and Iconic athletes . The target customers are around athletes , teenagers, students, drivers, clubbers, young business people and farmers.The marketing strategies can position the red bull in other ways, it was sponsored extreme sports events before, such as traditional television marketing program, radio r pop stars advertising, event marketing in sports and competition, organized public lecture, sent the sample to the sports company with free cases of its energy drink and encouraged them to throw a party. We also have lots of promotion to popularize; this can be changed values and needs of each target consumer.The lovely packages can be attracted the female customers. Besides, it can be promoted some limited edition of packages for different cities. Such as, it can be found celebrity endorsement and designed the packages with the photos of celebrities which can increase the sales. Red Bull can be created a new line which has extra caffeine. The new products can provide people more powerful than the original version and the cans can be increased the capacity from mall to mall with the same price. This new version of extra caffeine can be promoted to the long-time workers.Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed and stimulates metabolism. Also, Red Bull can be created a new flavor which is cocktail favor and can be used as a very nice mixer with alcohol. It is very convenient for the people who love going to party or clubbing. Red Bull can be created a new product which not only for energy drinks. It could be a food like a power bar or candy. They can use a â⠂¬Å"Word of mouth† strategy.

Debt and Factoring Essay

Nowadays, every business needs finance. But at the same time, bad debt has become a stinging problem for the creditors. Many companies are faced with the high credit risk, so obtaining it can be one of the most difficult parts of running your business. So what is the solution for this problem? You can see, there are so many types of business finance, including: bank loans, credit cards, leasing, even outsides investors, family and friend loans†¦ But in my opinion, one of the quickest forms of low cost business finance is factoring, where you can get up to 85% of the value of your invoice immediately, and the remainder (minus the factoring company’s fee) after the money is collected. kFactoring is one of the best ways to get quick finance, improving your cashflow and allowing you to make the most of your sales without risking late payment. What is factoring? You can image that just be simple to sell your invoice to a factoring company. You can get cash quickly, have a chance to access immediate funds, without having to wait for the customer to pay the invoice. You also don’t have to collect the debt. Because you transfer the mission to the factoring company. They get debt and have to collect it. Of course, you lose some of the value of the invoice. And the difference between the price it paid for the invoice and the money from the debtor is the factor’s overall profit. They can provide money either with recourse or without recourse. This is particularly beneficial to those of you who are in a growth period and committing more working capital to customer creditdebtors. There are three basically parties involved in factoring transaction. First, the seller of goods. Second, the buyer of goods. And lastly, the factor or factoring company. Three parties interact each other during the purchase of goods. And what about the history of factoring? In fact, it started centuries ago. It was used in England before 1400. It appears to be closely related to early merchant banking activities. As time rolled on, factoring underwent several changes. The changes are brought about by technology, the organization of companies particularly air travel and non-face to face communications technologies starting with the telegraph, followed by the telephone and then computers†¦. The changes in the legal structures also influenced the changes in factoring rules. But in general, the purpose of it is as the same. Factoring is becoming popular tool to solve problems relating collection, delays recievables. So what are the advantages of factoring over other types of finance? Time Saving – With factoring, you don’t waste too much time to chase debts, administer sales ledger. Instead that you can concentrate on the other major areas of your business and improve your efficiency. You can use this money to invest in stock, real estate†¦ Cost – Naturally, one of the key considerations when thinking about factoring solutions is the amount it will cost. Obviously it will mean that profit margins are reduced when the factor’s service fee is taken into account. However, factoring your invoices is still cheaper than using credit cards, overdrafts or many other forms of finance. Factoring also gives you set fees, whereas credit cards and overdrafts costs can build up if you keep using them and not paying them off in full. Speed – Factoring allow you to capitalise on your invoices with a minimum of delay. You can get up to 85% of the invoice within 24 hours, helping to maintain a good working cashflow rather than requiring you to wait 30/60 days for a customer to pay (If they pay on time! . This is particularly useful if you get a large order that requires you to spend on stock and production costs before you get paid; factoring allows you to accept the order with much less risk to your cashflow. Security – Factoring does not require you to use your home or business assets as security for the finance, as the money is secured on the sales you have already made. Bear in mind though that some factoring companies will not want to fac tor risky invoices; as they carry the risk rather than you. Suitable for Businesses of All Sizes- One big advantage of factoring is that it is potentially suitable for businesses of all sizes; especially now there are invoice finance firms that are targeted at small businesses and their needs. The above listed advantage do not mean that the factoring operation are totally free from any limitation. Some of main limitations of such transaction are listed below: Reputation – Some less reputable invoice finance companies can damage your customer relations by being too aggressive in collecting factored invoices. However, you can avoid this problem by choosing a well known and reputable firm. Control – Factoring reduces the control you have over your debts, as the invoice finance company collects them for you. However, this also means less work on your part. factoring can have a negative impact on the way a business operates. * The factor usually takes over the maintenance of the sales ledger. Customers may prefer to deal with the company it is trading with rather than a factor. However, if the factor’s techniques are clearly agreed beforehand, there will usually be no problem. * Factoring may impose constraints on the way to do business. For non-recourse factoring, most factors will want to pre-approve customers, which may cause delays. The factor will apply credit limits to individual customers (though these should be no lower than prudent credit control would suggest). * The client company might only want the finance arrangements and yet it might feel it is paying for collection services they do not really need. * Ending a factoring arrangement can be difficult where the only exit route is to repurchase the sales ledger or to switch factors and that could cause a sudden shortfall in your working capital.