Paul Hogan – Shrimp on the Barbie

Imagine that you atomic number 18 the creator of the Paul Hogan runt on the Barbie ad. Evaluate the potentiality of this ad in exploring a realistic representation of Australia. -Explain the vision you had for this ad and how it represents Australia in a realistic commission and comment on your white plague of stereotypes. -Evaluate the effectiveness of your choice of elements (Im guessing this meaner techniques, such(prenominal) as camera pictures and angles, symbolism, color symbolism, juxtaposition and colloquial language) and the impact it has on the audience.Reflect on how successful you live been in creating your advertisement and out cable system any ch onlyenges you faced. The Shrimp on the Barbie ad, featuring Paul Hogan, was aery twenty-nine years ago, and yet it is still the most memorable tourism campaign ever launched by a foreign country in the USA. When you mention Australia to Americans one of the first things that comes to their mind is this advertisement and most pack can recall the phrase throw a half-pint on the Barbie.Actually the phrase has become so well known that hat it is unmanageable to see how it was able to reach this level of recognition and retention when merchandise technologies in those days were far from modern global present everywhere train media. Considering the relatively modest penetration of advertising in the past, the Paul Hogan Shrimp on the Barbie ad was very effective in doing what it was made to do which envisioned the ad to become popular in the US to enkindle tourism in Australia. Without a doubt this was done very successfully.In the perception of many Americans, Australia was regarded as a very disparate, assistant place, with different, both(prenominal)times laughable way of life. The typical stereotypes about Australia widespread in America include a strange accent with specific slang, barbeques everywhere and every time, kangaroos spring all around, wrestling crocodiles, laid back and casual ly dressed people, sedate looking Aboriginal people and so on. My ad employ references to several(prenominal) of these stereotypes such as showing wildlife, desert and beach landscapes and of course Australian way of talk including the famous phrase of throw a shrimp on the Barbie.The barbeques in question featured Paul Hogan on a yacht in Sydney Harbor, looking relaxed, wearing casual dress, surrounded by women wearing bikinis and men wearing Just pants. He was obviously enjoying such company and was inviting others to Join him and taste his hospitality. To broaden the appeal Paul Hogan was in the desert and also on the beach trying to show some of the things that the tourists may be able to experience here. Among them would be Sydney Harbor Bridge, Sydney opera House, Centre Point Tower and other landmarks byout Australia.Throughout the video, I direct used the element of colloquial language best embodied in the line of throw another shrimp on the Barbie. Since the advertisem ent was aired, this line has been associated with Australia even though shrimp is an American word tort prawn . The agent tort this was to avoid contusion between the two words and and then use the American version creating the impression that Americans are warmly take in and will feel at home in Australia.The varied use of camera angles including high, low and groovy, have been useful in representing efferent views and perspectives on Australia, showing the dominance if film from a low angle, inferior if filmed from a high angle and even if filmed straight. Camera shots have been utilized in the sense to focus on a main point of interest or emphasis an object that is significant through long medium and close up shots. Example, when Paul Hogan was talking to the audience, the shot was a close up, which can also be described as a demanding gaze as when he was looking the audience straight in the eye requiring attention.The application of color symbolism as been used to change th e atmosphere as the lack of saturation and use of luminosity creates an illusion of happiness and exhilaration, making people want to come to Australia. At the start of the video, the desert and beach have been put right side by side(p) to each other in slides the purpose of this was to show the diversity of the different habitats and landscapes. Overall the use of all these elements/techniques have been very successful as they have put in the minds of the audience that Australia is an exotic country which would be a top of the list holiday destination.Creating the advertisement was not an lucky task that required a few days, it took time and consideration of all the different things that should be included into the video such as the way to manipulate the different stereotypes and use the different elements in an effective way. A few of the challenges, I faced was the suggestion of Americans might not be able to understand what prawn meant which then changed into shrimp and what p ersona to chose which would represent Australia and at the same time be well-known in America and therefore likeable to American audience.

Based God Life Essay

Brandon McCartney grew up in Berkeley, California, and attended high instruct at Albany High in Albany. He adopted the discern Lil B, and began rapping at age 16 with San Francisco Bay Area based coxa hop group The Pack. After two loc all in ally successful mixtapes, at the peak of the Bay Areas hyphy movement, the groups melodic phrase Vans became a surprise hit. The pains was ranked as the fifth beat bulge of 2006 by Rolling St nonpareil magazine.5 The strength of Vans led the group to loss Skateboards 2 Scrapers, featuring a Vans remix with Bay Area rappers Too $hort and Mistah F.A.B.. In 2007, Lil B and The Pack released its first record album, Based Boys. Solo success (2010present)Aside from his closeness with The Pack, Lil B garnered popularity by dint of the use of social media Web sites. He created all over 155 MySpace pages in order to upload all of his music. He record over 1,500 tracks as of July 2010, including hits Like A Martian, Wonton Soup, Pretty Bitch, a nd Im God.,6 all of which were released for free.Lil B had apparently signed with Amalgam digital in 2010 for a multiple album deal.78 However, he appears to have lonesome(prenominal) released one record through and through the label, and his subsequent records were released independently either through mixtape hosting website DatPiff, or iTunes.Slate columnist Jonah Weiner labeled him as one of a growing number of weird-o emcees, calling him a brilliantly warped, post-Lil Wayne deconstructionist from the Bay Area.9Lil B released Angels Exodus, on January 18, 2011, through Amalgam Digital, although he had previously released Rain In England on CD and Vinyl through Weird Forest Records in September 2010.On August 11, 2012, Lil B verbalise through his Facebook that the only positive album he has released was the album Choices and Flowers under his alias The BasedGod. He said that all other releases by him are mixtapes and that he is currently working on his first official Lil B stu dio album.10 Before the first Lil B album comes out he will release a rock album.11 He has since stated he is working on a new album as The BasedGod called Tears 4 God, which was released on December 30 2012.12debateIm Gay albumWhen Lil B released his fifth album, titled Im Gay, he received several death threats. Although he is heterosexual, he says the title is a message of support to the LGBT community. Referring to the original comment of gay, he says he is gay because he is happy.13Feud with GameIn 2011, after hearing a verse from Lil B on the Lil Wayne mixtape dark-skinned 4 the Wait, Compton rapper Game referred to Lil B as the wackest rapper of all time. Lil B responded by calling Game irrelevant, to which Game then be Lil B.14 Several weeks later, the two settled their differences through Twitter after which Lil B urged fans to purchase Games album The R.E.D. Album.15Feud with Joey Bada$$Lil B took wickedness to rapper, and member of Pro Era, Capital Steezs lyrics in Joe y Bada$$ song natural selection Tactics. In this, he raps They say hard work pays off / soundly tell the BasedGod dont quit his day job. Lil B responded with a song titled Im The Bada$$. Joey Bada$$ then responded with a song titled Dont Quit Your Day Job.16 A Lil B fan-group identifying as Task Force later prompted Joey Bada$$ to remove his twitter17, which he later reactivated.StyleMusical critic Willy Staley described Lil Bs work as variegated, because it ranges from critical parodies of the hip-hop genre to one-half new age, half spoken word. He further notes that Lil B draws from a large variety of genres, especially those not commonly utilize by other rappers. In an interview with Staley, Lil B agrees with this analys

Revlon Ida

incarnate PROFILE ? ? ? ? Revlon is a worldwide cosmetics, vibrissa color, sweetheart tools, fragrances, skin perplexity, anti-per spirants/deodorants and beauty premeditation harvest-tides company. Revlon is a global color cosmetics, haircloth color, beauty tools, fragrances, skincare, anti-per spirant / deodorants and beauty care results company Websites featuring current product and promotional in physical com position can be reached at www. revlon. com, www. almay. com and www. mitchumman. com. The Companys brands, which are interchange worldwide, include Revlon, Almay, colorationSilk, Mitchum, Charlie, Gatineau and Ultima II.CORPORATE PROFILE CONT Type Public Traded as big board REV Industry Cosmetics, skin care, fragrance, ain care Founded 1932 Founder(s) Joseph & Charles Revson, Charles Lachman Headquarters newfound York City, New York, United States Key people Alan T. Ennis, President and CEO CORPORATE PROFILE CONT Revenue US$1. 3 billion (2009) Operating income US $170. 8 million (2009) Net income US$821. 20 million (2009) be assets US$794. 20 million (2009) Employees 6,800 Parent MacAndrews & Forbes Holdings 60% (74% of votes) FMR Corp. 20% Website http//www. evlon. com/(US) resourcefulness & MISSION Revlon Inc. Vision is Glamour, Excitement and innovation through High-quality Products at low-cost Prices. ? Revlon Inc. Mission is to emerge as the leader in cosmetic and personal care throughout the world. Revlon takes pride in manuf personationuring the top skin care and strives to please young and older cleaning lady alike. ? write up ? ? ? ? Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the L in the Revlon name.Starting with a single product a new geek of nail enamel the three founders pooled their resources and developed a unique manufacturing process. apply pigments instead of dyes, Revlon developed a variety of new sh ades of milklike nail enamel. In 1937, Revlon started selling the polishes in department stores and drug stores. HISTORY CONT In six stratums, the company became a multimillion dollar organization. ? By 1940, Revlon offered an accurate manicure line, and added lipstick to the collection. ? During World War II, Revlon created crystalliseup and related products for the U.S. Army, which was honored in 1944 with the Army-Navy E Award for Excellence. ? By the end of the war, Revlon was listed as star of Americas top five cosmetic houses. ? REVLON IN INDIA ? Revlon was the first International Color Cosmetics brand to be launched in India (1995). ? It all began in the year 1994, with formation of Modi-Revlon Pvt. Ltd. , a collaboration between Modi-Mundipharma Pvt. Ltd. (a joint venture between the Umesh K. Modi multitude of India and Mundipharma Group of Switzerland) and Revlon of USA.REVLON IN INDIA CONT ? Today, Revlon is a name to reckon with in the beauty intentness in India. I t has added glamour and color to the lives of many a women to make them look and feel beautiful and confident. ? ? Revlon has brought to the modern Indian women the excitement and drama of experimenting with trend setting colors and innovative products. The company offers an extensive cathode-ray oscilloscope of high quality products in different categories namely, color cosmetics, skincare, fragrances, hair care and hair colors. ? REVLON IN INDIA CONT ?Revlon in India enjoys immense consumer franchise with its world celebrated brands like Super Lustrous, Revlon Nail Enamel, Colorstay, Street Wear, Revlon unassailable C, Flex, Charlie , Fire & Ice, Colorsilk and many more. Modi-Revlon ceaselessly continues to unveil new products and color trends keeping in view the preferences of the Indian consumer. It draws expertness from Revlons state-of-the-art Research Center in Edison, New island of Jersey (USA) and complies with its stringent product quality standards. ? ? FAMOUS BRANDS FAMOUS BRANDS FAMOUS BRANDSTOP COMPETITORS FOR REVLON, INC. Avon Products, Inc. ? The Procter & take chances Company ? LOreal SA ? grind away ANALYSIS STRENGTH ? ? ? ? ? ? ? ? ? ? ? Revlon is the major player in cosmetics, skin care, fragrance and personal care products. It has long history of 75 years. Famous brand especially among the womens. Despite of heavy debt and net losses from last few years. Product evolution is the main focus empyrean for Revlon. Strong research and development. Revlon products are sold in more than one hundred countries. Revlon 43 percent gross revenue are from United States marketplace.It has been supporting several(prenominal) health programs for Women. Advertising is one of the key areas for Revlon. Revlon aims to provide quality products. scattering channels are well managed that the reason Revlon products are used in more than 100 countries of the world. SWOT ANALYSIS Weaknesses Weak monetary position due to net losses and heavy debts. C utting down digit of jobs reduce employee trust on the Company. Continuous changes in the Organizational social organization may impact the performance for employees. Besides advertising other trade areas are he weak. SWOT ANALYSIS Opportunities Revlon is currently facing financial problems so joint ventures or partnership with other players in the industry may open the doors of new opportunities. Utilize all marketing methods to promote its products it will help to boost the sales of the company. Develop products for male discussion section. SWOT ANALYSIS Threats Intense competition with major players of the industry including Procter & Gamble, Unilever, LOreal, rapid changes in fashion may require heavy budgets for product development & marketing.Revlon has to find some financial assistance to support its operation to last its position in the industry. Revlon selling its products through websites but it havent made efforts to develop relations with the customers thr ough online channels. G overnment instability and discrepancy in exchange rate in few countries Focused towards woman segment PRODUCTS Eye Products ? Face Products ? Lip Products ? Nail Products ? Skin charge Products ? EYE PRODUCTS FACE PRODUCTS LIP PRODUCTS NAIL PRODUCTS fight CARE PRODUCTS BORROWED STRATEGYIn the 1960s, Revson metameric Revlon Inc into different divisions, each focusing on a different market. ? He borrowed this strategy from General Motors. ? Each division had its own pit customer ? a. b. c. d. e. f. Revlon, the largest and most popular-priced brand Princess Marcella Borghese, upscale/international Ultima II, premium earthy Wonder, juniors Moon Drops, dry skin Etherea, hypo-allergenic SALES STRATEGY Revlons entrance into the Nipponese market was typical of its international sales strategy. ? Instead of adapting its ads and using Japanese models, Revlon chose to use its basic U.S. advertising and models. ? Japanese women loved the American look, and the sa les for 1962 came to almost $164 million. ? STRATEGIC GOAL ? Strategic Goal is to profitably come their business. 2011 was a year of many notable achievements, as they continued to sue their business strategy despite continued uncertain global economic conditions. ? From a financial perspective, they grew net sales for the second year in a row, sustained competitive operational(a) margins, achieved their fourth consecutive year of positive free cash flow and breakd their capital structure. From a marketplace perspective, they introduced innovative, high-quality, consumer-preferred products across their entire portfolio, they acquired the SinfulColors brand, and they signed two of Hollywoods most sought-after actresses, Emma Stone and Olivia Wilde, as Global Brand Ambassadors for their Revlon brand. ? ELEMENTS OF occupation STRATEGY They are focused on the five elements of their business strategy, specifically, to ? (i) configuration their strong brands ? (ii) develop their or ganizational capability ? (iii) drive their company to act globally ? (iv) increase their operating profit and cash flow and ? v) improve our capital structure. DEBT LIMITS FLEXIBILITY ? But, heres our concern Revlons balance sheet is heavily blotto with debt, so much so that in 2007, the touch payments due exceeded its operating profit (as measured by EBIT) for that year. Even in 2009, the interest payments exceeded 60% of EBIT, making the earnings highly volatile and vulnerable to market fluctuations and interest ratesy. ? DEBT LIMITS FLEXIBILITY ? As a result, Revlons R spending at 1. 7% of sales amounting to $24 million is dwarfed by LOreals 3. 7% at $666 million. Also, disposed(p) Revlons sales at close to $1. billion compared to $24 billion for LOreal and $7. 9 billion for Estee Lauder leaves it with much less money to spend on marketing, a crucial factor for success in cosmetics industr ? CORPORATE CSR Overview of Revlons corporal Social Responsibility Framework ? Please find in the contact lens below Revlons Corporate Social Responsibility Framework (the Revlon CSR) which is disseminated to all of our employees worldwide. ? The Revlon CSR is monitored and overseen by two of our most senior executives our drumhead Science Officer and our Chief Administrative Officer. The Revlon CSR includes the Purpose, Standards and Measurements in each of the key areas of Safety, Social, respectable, Regulatory and Environmental. ? CORPORATE CSR The give tongue to purposes are as follows ? Safety Provide our consumers with highquality, safe and efficacious products and our value employees with a safe workplace. ? Social Enhance womens lives through our products and philanthropic efforts. ? Ethical Conduct business in an ethical manner. ? Regulatory Ensure that our products and operating facilities meet or exceed all applicable standards, globally. Environmental stiffen the environmental impact of our operations. ? WHAT IF REVLON FOCUSED ON COLOR COSMETICS A ND PHASED OUT SKIN CARE AND/OR FRAGRANCES? Revlon is most well known for color cosmetics and commands a significant market piece of over 20% in US, which itself constitutes over 18% of the global market for color cosmetics. ? Given, the company average EBITDA margin(Earnings in the first place depreciation, impairment and amortization) for color cosmetics and moderate growth rates in trim of 3%, it would be reasonable to focus on this product segment and to further strengthen Revlons market share in the same. We melodic theme that color cosmetics constitute over 60% of Trefis price estimate of Revlons stock. ? CONCLUSION ? In the current scenario, there is forecast Revlon to lose share in the future across all product segments due to its unfitness to match the competition in marketing and R&D. ? Hence, focusing the exceptional funds available on a few preferred product categories presents a more viable option for the future

Dr. Faustus as a Tragically Flawed Character Essay

It bes impossible to define Dr. Faustus, from Christopher Marlowes play prepare Faustus, as be anything other than tragicalally flawed. Faustus is not evil, foolish, or rebellious. Faustuss flawed nature rests solely on his own prideful, overly- overambitious ways. horizontal so, the doubt static remains as to whether or not such an blanket(prenominal) flaw should result in the damnation of unmatcheds soul. Faustus is patently confused as to the nature of pietism, scarce attempting to justify Faustuss penalization through any sphere other than religion would be untoward considering the implications of the play.While Faustuss punishment is obviously upheld by the Christian religion, his behavior, in a moralistic fashion, suggests that his soul is not deserving of such damnation. During the initial Prologue, the Chorus, reminiscent of earlier Grecian trage analyzes, prepares the lecturer for the tragic story of Dr. Faustus, a man whose swollen and cunning ways lead to h is inevitable down extraction (Prologue. 20) . Faustus, who thus fartually get out mount above his reach, is compare to Icarus from Greek mythology who flies alike close to the sun and drowns (Prologue. 21).The Chorus tells us that this is well-nigh assuredly not a story about pomp of majestic audacious deed, but of a man whose ineptitude leads to his eventual fall from benevolence (Prologue. 4-5). The Prologue serves to begin the story by focusing on Faustus, examine him to any other tragic hero of Greek literature, and letting the reader know that even though they may sympathize with Faustus position, he is basically damn for the stemma of the story. Because of the inclusion of a Chorus it the play, Marlowe is reiterating the fact that Faustus should still be considered a tragic hero.Like Achilles, Faustus has a flaw that will lead to his demise, but the damnation of Faustus would be the equivalent of damning grand Greek heroes such as Achilles or Hercules. As Faustuss nature is revealed through his initial speeches in the first chapters, his flaws of pride and ambition decease apparent. Faustus begins by contemplating the merits of various(a) forms of science. He deems the study of rhetoric, medicine, and religion to all be unworthy subjects for a variety of selfish reason. Even when he decides to enlist a study of magic, he does so in hopes that magic bugger off him a mighty god (1.62).This initial decision is instrumental in much of Faustuss character development passim the play. Faustus considers two primal alternatives, the study of medicine to help people or the study of religion to learn of God. Faustus decides that neither of these goals is personally profitable for him at that time. His shortsightedness when decision ma exponent which subject to study is in direct correlation with his other various displays of pride and selfishness. Shortly after beginning his studies of dark magic, Faustus summons Mephistopheles, one of the demon s at the service of Lucifer.Here and many other time throughout the play, Faustus displays signs of guilt and remorse, and even considers repenting of his misdeeds. Because of these various vacillations on the part of Faustus, many times throughout the play two angels, one good and one evil, pop to present arguments as to why Faustus should or should not repent. Even the early(a) arguments that convince Faustus to enter into his pact with the devil are aimed at his ambitious pride, telling him he may one day be king of all Germany.Later in the play, he is convinced to remain in league with the devil because of all the money and riches he could gear up through his powers. Faustus proves that he is unable to consider the long term ramifications to his decision. Even when his own body revolts against the pact, congealing his blood to prevent his signature, Faustus seems unaware of the negative consequences of his actions. His leave out of foresight has confined his logic to consid ering only the short term gains associated with this pact. In another particular instance, Faustus again shows uncertainty in his convictions toward the devil.This time, the simple arguments presented by his angelic representations are not sufficient to easy Faustuss mind. In order to relieve his misgivings, the devil and his demons parade images of the Seven Deadly Sins onwards him. These sins, all representatives of tragic flaws themselves, encourage Faustus, and he delights in this parade. His enjoyment of the abominable display points to a need inside Faustus to recognize tragic flaws or sin within others. He is reassured by this display because he sees a common connection with these other various sins, and is able to link up to them.Throughout the play, he continues to build himself up by seeking outstanding flaws in other characters. During a previous discourse with Mephistopheles, Mephistopheles tells Faustus that he is incessantly tormented with ten thousand hells in be ing deprived of complete(a) bliss, but Faustus only seems to delight in Mephistopheles admission of weakness (3. 77-80). sort of of recognizing Mephistopheles statement as a warning toward the horrors of booby hatch, Faustus chastises Mephistopheles for his lack of manly fortitude (3. 85). Faustuss conversation with Mephistopheles reveals his own blinded nature.Even when presented with the raw, uncensored law of Hell, Faustus is unable to apprehend the vital information that is being given to him. Faustus is too prideful, and here, as in the parade of sins, he reaffirms his own position by delighting in the infirmities of others. As Faustus wanders, displaying the powers that he has obtained from the devil, his inevitable demise establishs apparent. Initially, Faustus has high hopes of obtaining his chivalrous goals. He rides through the heavens in chariots drawn by dragons and is even able to confront the pope, but, as his time on earth begins to wane, his performances becom e less impressive.He has transformed from a hero with a tragic flaw into a comic display of simplicity and waste. Everything about him is or else unimpressive. He is reduced to playing pranks on horse-coursers and performing tricks for royalty. In Vanholt, he appears to be just another rouge or clown. As a response to his own demise, Faustus comments to himself, What are thou, Faustus, but a man condemned to die? (10. 24). While his flaws become more and more apparent throughout the play, the conception that Faustus deserves harsh punishment becomes more ambiguous as the play continues. some(prenominal) of his tragic qualities seem to be the direct result of his inability to comprehend the true nature of God, as presented through the Christian faith. In his initial consideration of religion, Faustus is unable to focus on forgiveness or salvation, but only sees that all men are condemned to death for their sins. He is ever reminded by his angel companions that Gods forgiveness is available to him if he only repents, but Faustus finds himself unable to do so. He confuses Mephistopheles statement that Hell is everywhere to mean that hell is a fable and simple a continuation of an earthly existence.Because of his apparent naivety toward religion, Faustus character is able to effectively question the legitimacy of his punishment, even though he has been warned of it consistently throughout the play. It is because of this ambiguity that Faustus is able to remain a sympathetic character. It is apparent from the beginning of the play that Faustus is a tragically flawed character, but, by its end, the reader must decide what becomes of a tragic character whose flaw prevents him from overcoming the need for grace and repentance in his life.Faustus is a character overcome by the expectations of importance in his life and a pride that he will someday meet these expectations. Because Marlowe places Faustus within the context of a struggle between the word meaning a nd denial of traditional Christian values, the reader is forced to judge Faustus within the circle of Christian ideology. Faustus denies grace and, through this particular ideology, deserves the punishment of being condemned to Hell, but, in a strictly moralistic fashion, in may seem to many that Faustus has previously found his Hell on earth and is despicable of an eternal damnation.

Hate Crimes in America Essay

How serious should the flagellum of a hate crime be interpreted? According to Ellis Cose, the African American creator of Ignore the Noose Makers, to pay too oft attention to the idiocy of those who hang traps simply to intimidate their black target, is to yield them an importance they do non merit. Nooses have a horrific floor associated with them. They atomic number 18 known to be used in lynching (punishing flock for crimes by cloistered citizens without trial, whether they are guilty or non), of which three living quarters of the cases in American history were against blacks. George Curry, an separate African American author of Calling Nooses What They ar Terrorism, feels strongly that these threats are not to be taken lightly, and with that attitude people will not be able to dyad the racial divide.The American people are protected from hate crimes and literal threats, and the hanging of a snare is a threat in itself of which their victims deserve protection fr om. The fact that Congress recognizes crimes do by bias as more serious than the crime committed alone is not in question. Congress has passed the Hate Crimes Sentencing Enhancement Act, which increases penalties for some federal crimes when they are motivated by bias. The debate is whether or not these laws should be applied to the far-flung appearance of nooses since 2007, when the treatment of the Jena 6 imbibed nationwide press coverage. Nooses were hung in a tree at Jena High School in Jena, Louisiana, which caused racial tensions to escalate over the months following August 2006, after the principle was overruled when he recommended expelling the savants found responsible for the outrage.A black student was attacked in November by a mob of white students, of which one member of the meeting was charged with battery and released on probation. In turn, a white student was attacked after taunting the victim of the previous beating. But the black students did not get off so eas y. They were charged with attempted second-degree murder. American courts deficiency to use this as a prime example of how a questionable cry for attention can escalate into serious, harmful chaos. Websters lexicon defines lynching as the practice of punishing men for crimes by private unauthorized persons, without a legal trial . . . to inflict punishment without forms of law, as by a mob.thither were many different forms of lynching, all of which are traumatic and unjust one may be whipped, shot, mutilated, dragged hobo cars, or burned alive. The most popular choice, though, were existence hangings. This is where the noose comes in as a powerful symbol of the horrible way in which African Americans suffered at the hands of their racist white captors, most notably the Ku Klux Klan. It is dirty to claim that the hanging of a noose is anything short of a probable hate crime.According to law, it is not illegal for people to hang nooses on their own private property, or to displ ay any other damaging distaste for a minority group based on their religion, sex, policy- qualification status, race, or other affiliation. The police cannot force a person to polish off any of their personal expressions of opinion and to attempt to do so would be an obstruction of their constitutionally protected decent to freedom of speech. If someone goes after-school(prenominal) their private property and hangs a noose in a public area, or the private property of another citizen without their permission, the law has every right to remove it and the individuals may be sued by the person whom is being attacked.There are some who believe a hate crime should not hold a more severe sentence than the crime in itself that a person should not be singled out for beating up a black man because they are black anymore than they should receive punishment for assault and battery alone. But hanging a noose on someones doorknob should be taken into invoice as a serious threat that deserve s attention and investigation. Who is to say which of these intimidations are for a sick, twisted laugh and which are real threats which will be followed soon after with action?There are two upstanding points in the debate between Ignore the Noose Makers and Calling Nooses What They Are Terrorism. The intelligent people in America realize that on the other side of the spectrum there are the ignorant, biased individuals who hang nooses for a laugh. To trim these people is to deprive them of a learning experience capable of making them understand the impact of their actions on others. There can be no true racial equality until all hate crimes are taken seriously and people are educated on the history behind the props they use in them. It is difficult to make the call as to whether or not the threat possibly associated with hanging a noose will manifest itself into reality. Still, everyone would rather feel safe than sorry.Works CitedPatterns for College piece of writing A Rhetoric al Reader and Guide. Ed. Laurie G. Kirszner and Stephen R. Mandell. New York Bedford/St. Martins, 2010.

Wgu Fin Analysis Task 1

In drift to ascertain how s cannistert(p) a comp some(prenominal) is performing, analyses mustinessiness be done in escort to the pargonntage world st adequate to(p), including its powerfulness to buy off debts, how much cash or other(a) facile assets atomic number 18 avail equal to(p), and whether the organization is viable enough to move opeproportionns. These analyses typic exclusivelyy look at income statements, balance main(prenominal)sheets, and statements of cash f clinical depression, where menstruation and prehistoric performance testament be studied with the goal of predicting how the social club pass on perform in the future. on that point atomic number 18 four slip mode in which the ambition Bikes go out be evaluated. First, we will look at a horizontal abbreviation.This is a comparative study of a balance sheet or income statement for two or more(prenominal)(prenominal) accountancy periods, to aim both total and relative variances for for each one line item. ( wrinkledictionary. com) Second, the familiarity will be judged based on a steep outline. This is done by way of fiscal statement analysis in which each incoming for the collar major categories of accounts assets, liabilities and equities in a balance sheet, is maped as a pro pct of the total account. (investopedia. com) The third method acting we will utilize to evaluate the bike political party is through tr close analysis.This theatrical role of analysis is often employed to identify real and future movements of an investment or group of investments, and may involve comparing prehistorical and flow rate fiscal proportions as they relate to various institutions in order to project how keen-sighted the current tr oddment will continue. (wisegeek. com) And last, a balance analysis will be studied by feeling at the broad method by which financial data is converted into frank mathematic dimensions for comparison. ( proportionalityanalysis. or g) Horizontal synopsis When looking at contest Bikes Inc, we will be comparing their sixth and septetteth course of studys, and then their 7th and eighter from Decaturh familys.This will every(prenominal)ow us to gauge the performance e truly impersonate a distinctionifi dropt period of clock to take in into if the organizations origin is go, staying ravisher or reconstruct uping. For example, if loot gross revenue were ten super acid dollars in grade one, and eleven metre dollars in form two, this would be seen as a ten portion come on. Using the horizontal analysis institutesheet, we see that rivalry Bikes attendd an annex in acquit sales between years six and seven by oer xxx per centum. This was followed in years seven and eight by a decline of fifteen percent. eon the dough sales in year eight were fracture (+13%) than year six, sales did f in all from the previous year. some other key indicator to look at is staring(a) wampum, where the difference between net sales and the hail of goods interchange is mensural. In our case, for years six and seven we see an append of all over thirty seven percent, exactly a decrease of over sixteen percent between years seven and eight. This could be ca employ by either marketing less, through an increment in the cost of goods sold, or a combine of the two. One very important aspect when examining how any furrow is able to make and sustain favorableness is the direct cycle.This looks at how rapidlyly a beau monde is turning over their receivables, pre dis fanny and payables. By lowering the ope dimensionnal cycle, byplayes atomic number 18 able to manage their assets more contourdly. Using puzzle outs derived from days pedigree outstanding, days sales outstanding and days payable outstanding, a agate line can de borderine how long stock list is staying in the pipeline, and how long it is taking to sell and collect payment on that inventory. This is done by decision the cost of goods sold (from income statement) and dividing by 365, which will yield the sales per day.Then find out the average inventory (from balance sheet) by adding previous inventory add-on ending inventory and dividing by 2, and finally, taking the result of the average inventory and dividing by the cost of sales per day. For rivalry Bikes this results in a figure that shows a decrease over the course of two years. Lower is purify, and understandably signals that sales are increasing in comparison to inventory. Another burnished sign is the cash innovation cycle. This is a metric expressing the time (in days) that it passs a phone line to translate resources into cash.In this case it calculates out to a lessening conversion cycle, which points to asset liquidity through a short receivables time hybridise with a long payables period. This is another(prenominal) sign that Competition Bikes is efficiently managing its resources. Lets take a look at the expe nses listed under planetary and administrative on the horizontal analysis worksheet. These particular expenses are be a business incurs when performing normal operations. For years six and seven thither was an increase of a little over 20%, or nigh 156 thousand dollars. Then in years seven and eight thither was another slight increase.In order to maintain consistent or increased makes without raising prices and/or selling into new markets in order to increase sales figures, a business would be in possession of to cut expenses. Next comes operational income, which is revenues minus operating expenses, and generally referred to as EBIT, or earnings in the beginning income and taxes. In other words, this is a mea undisputablement of a companys profits to begin with all relevant deductions strike been made. In our case, thither was a significant increase of nearly 155 percent from year six to seven, and then another increase of over 60 percent in year seven to eight.The net ear nings of Competition Bikes is up well uphead over 300 percent for the runner years of comparison, just declined over 80 percent between year seven and eight. This intelligibly indicates that factors have changed during the last two years that are directly impacting the back tooth line of the business. Moving on to company assets, the cash and cash equivalents portion of the income statement shows a decrease of nearly 55 percent on a decline of over 142 thousand dollars, but during the year seven and eight horizontal analysis there was a significant increase in cash assets by almost 350 percent.These are assets that are cash, or can be pronto converted into cash. Balance that with the total liabilities which is the combining of all debt Competition Bikes is liable for. As can be seen on the worksheet, the liabilities increased a small measuring rod from year six to seven, but decreased over the next two years. Increasing assets and decreasing liabilities of any company blind drunks the long-term sustainability is good. And last, we look at stockholders comeliness. This refers to how much roof investors have raise into the business. In other words, this should repre direct demonstrable differences between assets and liabilities.For Competition Bikes, from year six to seven this edge increased by a little over 3 percent, or more or less 70 thousand dollars. bit slightly increasing, investors prefer to see a superr gain. Between years seven and eight the rectitude increased by almost one and a half percent. While not a large increase, at least this was a amount in the right direction. Vertical analysis Through a vertical analysis, we can take a look at entries for assets, liabilities and equities. These are represented as a proportion, or division of the totals for any given year.The main advantage of a vertical analysis is that it is easy to read, clearly perceivable and charts changes in the operations of a business on a per annum basis. By looking at a vertical analysis a person can see financial performance over a period of time. Lets start by looking on the revenue side. By calculating what the relationship is between net sales less cost of goods sold, we can see that our gross profits are remain steady at roughly 27 percent. In other words, the cost of goods sold is approximately three quarters of the amount of net sales.These two measurements would believably be considered the best barometer of how efficiently a company is operating. Likewise, when we consider the operating expenses for selling products and running the company, we see that they are relatively steady with only a slight fluctuation of a a few(prenominal) percentage points either up or down, with all the variation coming from differences in general and administrative expenses. Given the minor fluctuation of expenses over time, there seems to be a good internal check out brass in place. This holds costs in check while being able to c at a timen trate on sales.Generally, the percentage of total liabilities has been declining over the three years shown. This represents the companys ability to retire debt, and as the worksheet shows, the proportion of total stockholder justness has been holding steady as well. By holding the line on expenses, retiring debt and maintaining stockholder rectitude. Competition Bikes has been able to operate in a very efficient manner, while growing the companys assets at a rate of 5 to 6 percent per year. Trend analysis The goal of performing trend analysis is to collect teaching over a period of time, and to utilize that data to spot a pattern, or trend.Under this scenario of comparative analysis, the finances of a company are evaluated over in order to predict future potential based on retiring(a) performance. When we look at Competition Bikes historical data for net sales, there is a year over year gain, with the exception of year 8. To start, from year 6 to year 7 there was a significant uptick in sales by a little over 33 percent. While net sales declined in year eight by approximately 17 percent from the previous year, they still represented a gain over year 6. For each subsequent year following the eighth, there should be a steady rise in sales.Because there is very little change in expenses, even though sales dropped turned, the profitability of the company remained strong. This trend is predicted to hold through the remainder of years 9 through 11. Given the steadily increasing sales, the company would be cute to investors looking for steady but reliable future growth. While sales are rising slowly, the net income continues to see increases that are in tandem. ratio analysis Ratio analysis is the conversion of financial data into simple math ratios in order to use for comparing with other, similar businesses.Data from past years that is widely easy through public financial statements can be analyzed and compared to other organizations, and the results of th ese comparisons can provide vital information when making decisions. For the case of Competition Bikes, I will be development four different metrics to calculate the financial well being of a company. They are liquidity ratio, debt to rectitude ratio, return on faithfulness ratio and net profit margin ratio. There are three oddballs of liquidity ratios that we will look at.The current ratio is considered to be a barometer of a companys liquidity, and shows the relationship between on the job(p) capital and its availability to meet present obligations. It is calculated by doing the following current assets ? current liabilities Competition Bikes, Inc. course of instruction 6 1,029,303/105,080= 9. 8 division 7 1,353,044/233,700= 5. 8 Year 8 1,575,831/300,200= 5. 2 The current ratio of Competition Bikes is decreasing slightly over the three-year period shown, but the ratio that is unremarkably thought to be acceptable would be anything above 2, and laster current ratios are al ways go against.Since these ratios calculated out to well above that figure, this business would have no problem meeting its short-term debts. Next, another type of liquidity ratio is the active ratio or acid test. This is utilize to measure the liquidity of a company, and its ability to meet financial obligations. The quick ratio is employ to determine a companys financial strength or weakness, where higher numbers mean there is a stronger probability, while lesser numbers mean weaker probability, of ability to pay off short-term debt. Quick ratios are calculated as follows (current assets inventories) ? urrent liabilities Competition Bikes, Inc. Year 6 1,029,303 203,300 = 826,003/105,080 = 7. 85 Year 7 1,353,044 219,068 = 1133976/233,700 = 4. 84 Year 8 1,575,831 221833 = 1353998/300,200 = 4. 5 The quick ratio is an indicator of a companys short-term liquidity. It measures the companys readiness to meetits short-term debts withthe most liquid of assets, but is more ultraco nservative than the current ratio because it excludes the inventory. This is done for the reason that companies may have problematicy converting inventory into cash should an immediate need arise.The higher the quick ratio,thebetter the position of thecompany, where a value of less than 1 may mean the business might have difficulty meeting its short term obligations. While Competition Bikes has a declining ration, it is still well above what is unremarkably considered acceptable. This points to their ability to pay their short-term debt. The last type of liquidity ratio is the cash ratio. This ratio is generally the most conservative calculation of liquid assets because it removes inventory and accounts receivable from the equation, and is the best measurement of a companys liquidity.By using this ratio, it is possible to determine if a business can pay off its short-term debt. Typically this is the measurement that will be utilize by creditors to determine how much credit they would be willing to extend, and is exactly the ratio ofa cash assets to current liabilities. Cash ratios are calculated as follows cash + short term investments/current liabilities Competition Bikes, Inc. Year 6 261,000 + 198,500 = 459500/105,080 = 4. 37 Year 7 92,376 + 220,000 = 312376/233,700 = 1. 34 Year 8 414,038 + 220000 = 634038/300,200 = 2. 1 The cash ratio is a further refinement of quick and current ratios, and ndicates a companys liquidity. This is done through the measurement of cash on hand, cash equivalents and short-term investments in relationship to current liabilities. Cash ratios are the most conservative of the liquidity ratios because it only looks at the assets that are exceedingly liquid. It is unusual for companies to have the cash on hand to cover all current liabilities, and these ratios are generally lower than other measures of liquidity. When compiling financial reports, these ratios are not used very often because it is realistic for a company to maint ain the levels of cash necessary to pay off all current liabilities.It is generally accepted that businesses do not hold large amounts of cash. Competition Bikes has a very good cash ratio, and while it had declined from year 6 to year 7, the ratio has ameliorate in year 8. This company is highly liquid. Aclass of financial metrics that are used to assess a businesss ability to generateearnings as compared toits expenses and other relevant costs incurred during a specific period of time. For most of these ratios, having a higher value relative to a competitors ratio or the like ratio from a previous period is indicative that the company is doing well.The debt-to-equity ratio is a measurement of how much a companys creditors have committed versus what the shareholders have committed. This ratio is calculated by dividingtotal liabilitiesbystockholders equity, and indicates what proportion of equity and debt the company is using to finance its assets. Debt-to-equity is calculated as f ollows total liabilities ? shareholders equity Competition Bikes, Inc. Year 6 1,995,080/2,204,223 = . 905 Year 7 2,018,700/2,274,344 = . 887 Year 8 1,980,200/2,305,631 = . 858The debt-to-equity ratio is a key financial analysis ratio that is used to evaluate a companys financial standing by measuring their ability to repay debts. The optimal debt-to-equity ratio should be about 1, where liabilities are catch to equity. However, these ratios can be tied to particular industries, where companies with more long-term investments have higher ratios. If the debt-to-equity ratio is increasing, creditors are financing the company. This is not the preferred smear in pick up to both lenders and investors, because less debt to creditors means interests are better protected in the event of a business decline.Typically, having a high debt-to-equity ratio means not being able to d naked as a jaybird spare lending. The lower the debt-to-equity ratio, the better. Competition Bikes debt-to-equity ratio is very good, and has held fairly steady over the three-year analysis period. This demonstrates that the company relies on shareholder equity to do their financing, sort of than through loans. These factors point to minimal long-term borrowing needs, meaning the business doesnt use long-term debt to finance its operation. Maintaining a low ratio is the usual approach, because future solvency is not impacted.The return on equity ratio indicates the returns, by way of net profits, to the shareholders of the company, and is measured as a percentage of shareholder equity. This ratio measures how muchprofit a company is able to generatewith gold that shareholders have invested, as opposed to what creditors have loaned a business. It is also a useful ratio at determining conquest with managing resources, and is especially useful for privately owned businesses that have no easy way of determining the market value of owners equity.Return on equity ratios are calculated as follows net income ? shareholders equity Competition Bikes, Inc. Year 6 41,148/2,204,223 = . 0186 or approximately 1. 8% Year 7 170,121/2274344 = . 0748 or approximately 7. 5% Year 8 31,286/2,305,631 = . 0135 or approximately 1. 3% The ratio of return on equity from year 6 to 7 amendd substantially through the realization of a large gain in net income, while at the same time having shareholder equity remain largely unchanged. Then from year 7 to 8 the ratio nosedived to below what is was in the first year of comparison.This declination in ratio is indicative of the inability of the company to make profits with the investments made by its shareholders. The company seems to be trending downward, and is unable to produce sufficient earnings for its investors. There are many analysts that view return on equity to be the most important ratio for stockholders to look at, and is indicative of how well a companys management is performing. Lower numbers mean Competition Bikes may not be spending wi sely, and is not very profitable. The net profit margin is a ratio measuring the profits of a company, and is used to measure how well a company suppresss costs.This calculation refers to notes left for the owners, after all sales, expenses and taxes are paid. Higher net profits mean the company is more effective at translating sales into real(a) profit. Net profit margins may also provide clues into a companys determine policies, costs and efficiency of deed. This ratio is useful in looking at performance over a period of time. It is calculated as net profit ? net sales Competition Bikes, Inc. Year 6 41,148/1,191,000 = . 0345 or approximately 3. 4% Year 7 170,121/5,980,000 = . 0284 or approximately 2. 8% Year 8 1,286/5,083,000 = . 006 or approximately . 6% In looking at these net profit margins over the course of three years, Competition Bikes is in a severe decline. While the drop off between year 6 and 7 was only a little more than half of one percent, going from year 7 to 8 showed well over 2 percent less. This means the company is not efficient with in controlling costs, and must get a handle on their expenditures. The rise in costs could be attributed to raw frameworks costing more, rising salaries, declining sales or lowered sales prices due to competition.The bike company needs to gets its costs under control if it expects to survive. operative(a)s Capital Working capital is the amount of current or liquid assets a company has, after subtracting its current liabilities. Working capital is sometimes called operating capital, and is a valuation of liquidity the organization has to run and build their business. In general, companies with great amounts of working capital are better able to achieve supremacy by utilizing their assets to invest back into the business.While a business may have a large amount of assets, it may be very difficult to convert them into cash in order to take advantage of opportunities that assume fast save. If current liabilities are more than current assets, a working capital deficit is created, and a business cannot survive for long when in this situation. The calculation is as follows current assets current liabilities Competition Bikes, Inc. Year 6 1,029,303 105,080 = 924,223 Year 7 1,353,044 233,700 = 1,119,344 Year 8 1,575,831 300,200 = 1,275,631The working capital of year six was 924,223, with year seven posting a gain up to 1,119,344. This was again increased in the year eight results at a total of 1,275,631. This equates to an increase from year 6 to 7 of over 21%, and another increase from year 7 to 8 of approximately14%. The rising amounts in working capital demonstrate that the company has been steadily increasing their working capital during the three-year period. The consistent rise in available liquid assets confirms that the business has sufficient working capital to make advances in creating more profits.There are several ways in which to improve the working capital. Since mo re profit and/or more cash on hand equates to more working capital, footmarks should first be under taken to increase profit through reduction in expenses. This could be accomplished by carcassatically take stocking all processes and functionings of the business and streamlining wherever possible. Second, by issuing more stock, the company could increase their available working capital. Third, replacing short-term debt by converting to long-term debt would lessen the amount of current liabilities, and free up funds to invest in something else.Four, by converting all non-cash liquid assets into cash, the organization could make available, additional funds to spend. And last, by speeding up the accounts receivables cycle, and collecting money more quickly, the business would be able to have this money in hand. By maintaining a positive working capital the business would be able to undertake initiatives to improve their profitability. These liquid assets could be used to increase payoff, hire more employees, purchase other businesses, or expand the operations into additional buildings in order to accommodate an increase in orders.By spending money on the in vogue(p) and greatest equipment in order to increase efficiency you will realize more productivity from workers. This can include things such as better computer systems that are able to automate the sales process, as well as manufacturing equipment that has a higher yield capability. Growing a business can be done in many ways, but the easiest ways are by spending money in order to make money. One method is to increase the number of new clients by hiring more salespeople that can cover more territory.Another way is to increase the amount calculate for each transaction, by offering sales incentives. And last, you can use marketing dollars to increase the frequency at which purchases are made by way of repeat business. purchasing system evaluation Every business must have internal controls in place to create a system of checks and balances that safeguard company assets and resources. These controls include things such as analyses, reviews and procedures, all of which are designed to allow the organization to conduct business in an corking and efficient manner.These controls also serve to deter and detect errors, prevent thievery/fraud and promote accuracy of the business relationship data. In the end, the business must be able to produce up-to-date and reliable information that is readily accessible to those making business and financial decisions. Competition Bikes has a few internal purchase controls in place that are designed to streamline their ordering. The steps that are taken by the purchasing segment when buying items for Competition Bikes are ) Purchasing is instigated through the use of monthly calculate projections 2) Purchasing gets bids from three sources for similar quality materials and selects low bidder 3)Purchasing issues a PO to elect supplier 4) PO is sent to the supplier by purchasing on the first of intercommunicate month 5) Upon receipt of goods, materials are brought to production line for use during the month 6) Unused parts are sent to the raw materials inventory stores on last day of month 7) Purchasing sends suppliers account to accounting accounting writes check to payAs we can see, the company has put some checks into place when purchases are made. First, the orders are based on cipher projections that mirror the amount of needed raw materials. This ties the employees doing the purchasing, to a system that can be checked for accuracy. Because there will be a record of the monthly projections and the corresponding order that was placed, there will be an audit trail that can verify validity. Next, there is a requirement of get three bids beforehand an order can be placed.This removes the temptation of doing sneak(a) deals with a particular vendor. Then, as materials are authoritative the items are delivered to th e production line for use. This allows the purchasing department to check the items received against the items ordered, to make sure the order is complete before it is made available for use. At the end of the month whatever parts are left get sent to the terminal area that is used for excess material. The last internal control that is in place is the accounting department being given the write up by purchasing for final payment.This process puts in place, the appropriate unmindfulness by the accounting department, whereby the same person(s) ordering are not write the checks. If this were not the case, there would be potential for financial improprieties to occur. While there are some controls in place, there is a general overleap of process centered around accounting for the inventory. The purchasing department buys raw materials based on the projected budget for the month. If they were to balance projected material needs against the amount of material left over from the previ ous month, the system would be less wasteful and more manageable.This would also allow them to persevere tight reign on the already purchased materials inventory by carrying the remaining inventory forward. Then the company would be able to save money by reducing the material in depot, eliminating the need for storage billet and buying things as the need arises. In addition, there is no procedure for signing off on receiving material, getting acclamation to move material to storage at the end of the month or for signing in order to have the invoice paid.There should be a method creates a paper trail over the entire course of tracking the purchases. I recommend the following course of action 1) Purchasing is instigated through the use of monthly budget projections 2) The required amount based on projected budget is checked against the leftover inventory on the production run 3) The amount of materials left in inventory should be used to abase the new order 4) Purchasing gets bid s from three sources for similar quality materials and selects low bidder 5)Purchasing issues a PO to chosen supplier ) Supervisor checks work of the procurance clerk and signs off on order 7) PO is sent to chosen supplier by purchasing, on the first of projected month 8) Upon receipt, materials received are compared against the order and a supervisor validates what was purchased/received 9) If correct, order is taken to production floor for use 10) Purchasing sends invoice to accounting department to write check to pay 11) Accounting supervisor gives OK for invoice to be paid 12) Cycle begins all over the next month by taking inventory of what still remains on the production floor.There are several risks at play in light of the companys internal controls. First, since there are no procedures in place for managing the inventory, the company is opening itself up to the possibility of theft. Once the raw materials get by the purchasing department and get taken to the production floo r, there is no way to account for what has been used. Then, at the end of the month when the left over parts are taken to inventory storage there is no way to determine exactly what is left.Another area of risk is the lack of approval process, and no supervisors being given the ultimate responsibility for creating checks throughout the process. In conjunction with this same area of threat, there is no system in place for accounting to cross check the purchases before they receive the invoice. If the accounting department was required to sign off on the order before it went out, they would be able to provide another check to see if budget lined up to orders, and carried through to the invoice being paid.Sarbanes-Oxley compliance backbone in 2002 the federal legislators felt they needed to act in the showing of the Enron and Worldcom debacles. These two companies were caught falsifying their accounting records to cover up misdeeds. Because the falsified information was make in the balance sheets, income statements and annual reports, people invested their money and lost millions of dollars. The resulting action was creation of the Sarbanes-Oxley Act (SOX) that is administered by the Securities and Exchange Commission.This was a piece of law that was designed to protect shareholders and the general public from errors in accounting and unprincipled financial practices. The act provided rules and requirements for the retention and storage of electronic documents. These rules impact the financial side of companies, as well as IT departments that are charged with storage of electronic records. This act specifies that electronic records and electronic messages must be save for at least five years. There are three rules associated with SOX.The first rule makes it a crime to alter, destroy or falsify records or documents. Second, this legislation lays out rules for accountants performing audits. When auditing a company that issues securities through the SEC, all p aperwork that is produced during the audit must be retained for five years. And last, the act specifies the type of documents that must be stored. This includes any audit related documents, electronic communications created or received during the course of an audit and any financial data.In regard to Competition Bikes and its compliance with SOX, the company believes they are adequately addressing the requirements of the legislation. However, there has been an audit finding that points out the possibility of material misstatement on the companys annual or interim financial reports. In short, this means there is the chance that false information is reported in the financial statements. This could be either accidental or intentional, but could impact the companys stock prices.Based on the available information, this is possible because of the lax control over the materials inventory. There exists a loophole in the purchasing process whereby at the end of each month the remaining produ ction materials inventory is sent to storage without accounting for what has been used. This opens up the company to theft of materials without even knowing something has been taken. Another area that is problematic is not having a system of checks and balances in place when creating orders and paying for them.The purchasing department does the buying without getting higher-level approval, and the accounting department pays the bills strictly on the authority of the purchasing people. This leaves the door open for double-dealing purchases because no one is overseeing what is being bought, and nobody is checking to see if the inventory has been received. Competition Bikes should put some procedures in place that more tightly control the purchasing and inventory of materials. One that controls how much gets ordered, who oversees the process, and how the vendors get paid once the products arrive.First, the purchasing department should account for any remaining inventory at the end of the month and only purchase additional materials that are needed. The current practice has materials being put into storage at the end of each month without being inventoried, with complete replacements being ordered based on projected needs. By scrutinizing raw materials, and how they get purchased, overspending and theft opportunities are alleviated. Second, before orders are placed, a single responsible party needs to sign off on all purchases, thus creating a system of checks and balances.Third, the accounting department needs to be involved in the receiving/inventorying in order to maintain oversight of products and the associated payments. And last, the accounting and purchasing departments need to work collaboratively in order to create oversight of each purchasing/inventory/payment process. By having the separate departments involved in each step along the purchasing process, the opportunity for improprieties to exist is greatly lessened. References Horizontal outline expl anation (n. d. ) In businessdictionary. om Retrieved February 24, 2013, from http//www. businessdictionary. com/definition/horizontal-analysis. html Vertical Analysis rendering (n. d. ) In investopedia. com Retrieved February 24, 2013, from http//www. investopedia. com/terms/v/vertical_analysis. asp Trend Analysis Definition (n. d. ) In wisegeek. com Retrieved February 25, 2013, from http//www. wisegeek. com/what-is-trend-analysis. htm Ratio Analysis Definition (n. d. ) In ratioanalysis. org Retrieved February 25, 2013, from http//www. ratioanalysis. org/

Dominoes vs. Pizza Hut Essay

The Indian domestic pizza pie pie pie pie pie pie pie securities industry is increase rapidly with let outcome of foreign brands entering into the sector to seek stock opportunities. In the current scenario, Indian consumers ar increasingly shifting towards varieties of pizza pie offered by the hale-k straight offn brands. Further, huge untapped potential in sylvan and semi-urban aras, industrious investment rec e actuallyplacey, simple equipment and sm solely investment to undefended a pizza government issue as well as contributes to the development of domestic pizza manufacturing in India. Thus, the domestic pizza market in India is estimated to grow with a CAGR of around 26% during 2011-2014.The two chief(prenominal) contenders in this highly free-enterprise(a) market share is half masks and pizza shanty. Until 1996, pizza in India was synonymous only a cacographyy dough base sla in that locationd with some ketchup. Since 1996, there was a proliferation of high-priced branded pizzas in the market, with the entry of international pizza strands. half masks and pizza army sea chantey, the two big US closely pabulum chains entered India in 1996. Each claimed it had the original recipe as the Italians offset printing wrote it and was trying desperately to create brand loyalty. half masks and pizza army hut tried to grab as large a undercut of the pizza pie as possible.Dominos and pizza chantey ex goded their market ever since they entered India. Dominos had grown from bingle outlet in 1996, to over 500 outlets in April 2012. pizza Hut too, which began with just a single outlet in 1996 has over two hundred outlets in 2012. Dominos entered India in 1996 finished a dealership agreement with Vam Bhartia Corp. 3 The first outlet was decipherableed in Delhi. With the overpower success of the first outlet, the company opened a nonher outlet in Delhi. By 2000, Dominos had a presence in all the major cities and towns in India. pizza pie Hut entered India in June 1996 with its first outlet in Delhi. Positioning to node needs.When Dominos entered the Indian market, the sentiment of family auction pitch was still in its nascent stages. It existed only in some major cities and was restricted to spoken communication by the friendly vicinity fast food outlets. Eating out at branded eating houses was much prevalent. To penetrate the Indian market, Dominos introduced an integrated home address system from a electronic network of company outlets within 30 proceeding of the army creation placed. However, Dominos was not the trendsetter so further most(prenominal) as home delivery was concerned. Delhi based fast food chain Nirulas was the first to start free home delivery in 1994.But where Dominos stole the market was its efficient delivery record. GouthamAdvani, Chief of Marketing, Dominos pizza India, said, What really worked its way into the Indian mind set was the promised thirty consequence del ivery. Dominos as well as offered compensation Rs. 30/- off the price tag, if there was a stay in delivery. For the first 4 years in India, Dominos concentrated on its legal transfer act. For its delivery promise to work, Dominos fol wiped out(p)ed an 11-minute schedule angiotensin converting enzyme minute for taking down the order, wizard minute for pizza-making, six minutes oven-time, and three minutes for packing, sealing and exit.Pizza Hut, on the other hand, laid much emphasis on its eatery eat experience. It positi wholenessd itself as a family eating place and as well concentrated on suit kids. Its delivery service was not time-bound. A company official said, The Pizza making process takes about 20 minutes and since we dont usually deliver to places which atomic number 18 beyond the reachable-in-half-an-hour distance, guests can expect home delivery within 45 minutes. Moreover, analysts felt that Pizza was something that just was not meant to be delivered.Said Vivek Sure, Projects Manager, Pizza Express, If you dont eat pizza fresh, it turns cold and soggy. However, Dominos seemed to redeem over hump this problem through its delivery pack called Dominos Heatwave. Localizing the Menu Since its entry into India, Dominos introduced nine new toppings for Pizzas to cater to the topical anesthetic tastes. Different flavours were introduced in incompatible parts of India. Advani said, The Indian palate is very definitive mint are extremely finicky and choosy, not too willing to experiment. pabulum tastes vary from region to region. To capture the market, we had to localize flavours. Thus, Deluxe icteric with gai choi Sauce and Sardines were confined to the East, Mutton Ghongura and Chicken Chettinad to the South and Chicken Pudina to Mumbai. butter chicken, MakhaniPaneer and the ChatpataChana Masala were confined to the North. Very soon, Pizza Hut followed Dominos and offered customized forcible Paneer and Chicken Tikka toppings. Apar t from this, it also opened a 100% vegetarian restaurant at Ahmedabad, a nonpareil-of-its- large-minded valetwide.The restaurant also offered a special Jainist menu, which did not sacrifice a single root-based ingredient to fit in with the food habits of Jains. Another city-specific adaptation of its menu by Pizza Hut was the restaurant in Hyderabad, (Andhra Pradesh) which offered Halal meat and chicken only with no beef and pork convergences in the menu. MARKETING MIX 1. PRODUCTS pizza hutch a. Product differentiation Worldwide and in India pizza hut has come to become synonymous with the surpass pizzas under one roof. this is because at pizza hut the belief is that every pizza has its own magic thus making it a destination harvest-feast which everyone seeks.It is this belief that has ignited the passion to create , innovate and serve the finest fruit the industry has to offer while setting standards for others to strive to replicate. Pizza hut is committed to providing un compromising product tonicity, offer customers the highest measure out for money and grown service that is warm, friendly and personal. A critical factor in pizza huts success has been its unique dining experience. Crew members at pizza hut strive each day to provide customer mania the kind of service that ensures that every visit of the customer is a memorable one.b. Pizza Features Pizza hut has more unique features of their product due to which it attracts the customers. The product is trendified into non-durable goods as it is a food item. Pizza hut differentiates itself with its competitors with respect to their wide puke of offerings (menu items) one can materialize besides pizzas, range of pastas appetizers, cakes deserts etc. in that location are a large number of items to choose from. Some of the items are * Pizzas * Pasta and salads * Appetizers * Deserts * Beverages c. Mass CustomisationThe main prefer of customisation is that one can customize his/her own pizza by selecting the mark and loading it with his/her choice of toppings. This creates variety in the customers mind and thus one can approve whatever he/she can imagine pizza hut can offer. The most unique feature is that there is pan 4 all scheme where one can select 4 different parts of vegetarian/no-vegetarian combination of pizza. This is a unique way of offering as there are many customers who come in groups where someone in the group may have different preferences.d. Conformance prime(prenominal) Pizza Hut products have high conformance quality all the products produced are identical and run across the promised specifications. e. Style Pizza is delivered in hot pans and served in style. The toppings are also dressed in a good panache thus having food in style defines pizza hut experience. f. help Differentiation * Dining Once one enters a restaurant presently the attendants initiates the ordering process by providing the menu. all told associates are well trained in En glish and can take order from any type of customer.Pizza huts style of delivering the pizza is quite an experience. The restaurant is aesthetically designed. All the staff members are uniquely dressed, managers dressed specially. in any case the tables and menus are all placed in a good manner. All orders placed are served within 15-20 minutes. * actors line and takeawayThey have the image of hot-dot in case of delivery, which means that the package is guaranteed to be delivered hot. There is a dot on the cardboard box that serves as a checking blockage as to whether the hot-dot status has been met or not.Also they place a tripod on top of the pizza at the centre so that the ceiling does not touch the toppings. DOMINOS a. Product Differentiation Dominos pizza India has maintained its position in the market with its constant product intent and maintenance of stringent service standards. More importantly it has established a reputation for being a home delivery specialist fittin g of delivering its pizzas within 30 minutes to its community of loyal customers from its entire chain of stores around the country.As the name suggests the pizza delivery experts customers can order their pizzas by business their hotline. Dominos believes strongly in the strategy of think local and act regional . Thus time and again Dominos has been innovating toppings suitable to the taste buds of the local population and these have been very well accepted by the Indian market. Also they have their promotional sweat esurient kya ? which means call up Dominos at any time of the day 24/7 whenever you are hungry and have the food in 30 minutes. b. Pizza Features. dominos has many unique features of its product due to which it attracts its customers. The product is single outified into non-durable goods as it is a food item pizza hut differentiates itself with its competitors with respect to their wide range of offerings (menu items) one can find besides pizzas , range of past as appetizers, cakes deserts etc. There are a large number of items to choose from. The chicken wings item has specially struck a chord with a dress circle of customers as such(prenominal) a kind of item is not available at any other pizza outlet. * Veg pizza * Non Veg pizza * Veg II pizza.* Non Veg II * Garlic breadsticks * Soft drinks (600 ml) * Chicken Wings * Choco Lava Cake * Butterscotch Mousse Cake c. Mass customisation The main service of customisation is that one can customize his/her own pizza by selecting the bread and loading it with his/her choice of toppings. This creates variety in the customers mind and thus one can enjoy whatever he/she can imagine dominos can offer. The most unique feature is that single slice pizza scheme where one can select any veg/non-veg pizza at a lower cost.This is a unique way of offering as there are many consumers e.g. Student segment who cannot eternally afford the premium price. d. Conformance quality Dominos products have high confo rmance quality all the products produced are identical and meet the promised specifications. e. Style Pizza is delivered in paper boxes and served in style. The toppings are also dressed in a good fashion thus having quick service justifies the dominos tagline. f. Service Differentiation * Dining though dominos is mainly concerned with takeaway and home-delivery, to suit the Indian market it allows dine-in facilities as well.One can enter the restaurant and this instant place their order at the service kiosk and they would be provided with a token number and there is a led screen with indicated which order is ready for service. Its mainly a self-help facility. Also pizzas are delivered in same cardboard boxes as in case of delivery, no such differentiation is there which is in stark contrast to that of the dine-in experience that customers enjoy at the more expensive pizza hut restaurants. * Home Delivery Home delivery facilities in Dominos are world renowned and super-efficient.Th e persons attending the customer calls are helpful in selecting the best economical orders as well. Also the delivery system is very efficient and very rarely has anyone complained about quality of delivery clock. Also it is open 24/7 and this standard is maintained throughout India regardless of the livings standards of that place. 2. score It is very important to decide where the marketer can deliver the value to the customer. This is done through effective marketing channels that make the product available to the consumer.India in 1996, with its first outlet in Delhi, has grown into over 101 outlets spread across 24 cities. In India, the majority of Dominos outlets are delivery-based with only about 25% of the outlets being both delivery and sit-down. This is quite different from other retail food chains. Pizza Hut made its foray in India with a dine-in restaurant in Bangalore in June 1996. Starting with six restaurants in its first year, Pizza Hut has expanded to 73 restaurant s in 19 cities and plans to scale up to 100 restaurants by end-2004 * At presentDominos has149 locations across India and (8,500).Worldwide * Dominos projection call for 500 stores by 2010 * The company has tied up with the Indian Oil Corporation (IOC) to set up pizza outlets in the latters petrol bunks and in the process save on real estate costs * The pizza chain will open such drive-in-drive-out outlets in around 100 IOC petrol stations in 16 different cities. It intends to invest around Rs. 40 crore to expand its network. Pizza Hut has 134 locations across India (and 13,000 worldwide) * Pizza hut projections call for 300 stores by 2012. 3. PRICE.In India dominos is trying to attract not only the stop number but also the lower and shopping mall class people. So, it has a more widespread network of outlets even in suburban areas, whereas pizza hut is only present in major cities. These maneuvered customers are interested to travel by on pizza but at a low price. They are eage r to go for outing in any festival and as a cheap family restaurant dominoes will be most preferable. They do not need high class atm or amusement in the restaurant So the establishment cost is low for the dealers and the price of the pizza is very reasonable for the customer.Company Price orbital cavity (Rs) Dominos 39-265 Pizza Hut 75-350 Some of Dominos very successful pricing campaigns are * Fun meals for 4 180 * Pizza mania 39 * Non-veg singles/doubles at 69/ great hundred However pizza hut is not too far buns in targeting the lower income groups. The weekday meal 99 has been a major contact all over India attracting office goers and teenage students alike. However the main target segment for pizza hut is the rich and higher fondness class people. They are offering an organised restaurant system with great ambience and for these demanding a higher price for pizzas.4. PROMOTION DOMINOS * Dominospizzas have decided to focus on the take-away market. * To give value to the c ustomer Dominos came up with Rs 50 pizza * Dominos gave away a lot of free pizzas. Even today they give close to potassium pizzas free during a week. * Dominos kept their promise of free pizza if it was late beyond 30 minutes. The company bore the cost * In November 2006 Dominos came up with double cheese crunch pizza. And it increased gross revenue by 45 per cent * Besides that Dominos did a lot of ground activities in terms of alliances, radio advertising, etc.Dominos also have this program called the Rolex challenge. Its a program run by Dominos international where store managers are awarded a Rolex follow if the achieve a certain sales level in contract time. PIZZA army hut The advertising strategy for Pizza Hut is two-fold. initiatoryly, lay emphasis on it being an international brand with an Indian heart, Pizza Huts communication is reflective of family values, family bonding, etc. * Pizza Huts arranged marriage commercial in Indian settings, and the Palat pizza commerci al in Hinglish.* Secondly, highlighting the premise that the pizza is a accelerator that brings people together ensures that this is a brand that connects with the Indian consumer. * The Palat concept was launched in 2002, with the launch of Pizza Huts innovative range of Stuffed encrustation pizzas * An unconventional and fun product, the Stuffed Crust pizza has a crust that is fill with a ring of mozzarella cheese that magically transforms the crust edge, compelling one to eat the pizza backwards i. e. , crust first or Palatke. * Pizza Hut claims as much as 50% of sales from delivery in some stores, and ten of its outlets are takeout only.SEGMENTATION PIZZA HUT 1. Geographic Region Pizza hut outlets in different parts of Indiaare a way of segmenting their markets according to region and finding out potential markets. City They also segmented the cities as class I, classII, metros and itty-bitty towns 2. Demographic develop Under 10, 10-18, 18-25, 25-40, 40+ Family income Midd le class, stop number middle class, high class Dual income earners Yes/No 3. Psychographic Socio economic class urban 4. Behavioural make Birthdays, corporate lunches, parties, receptions Loyalty status Low, medium, high drug user statusFirst time, regular, non-user DOMINOS 1. Geographic RegionDominosoutlets in different part of India are a way of segmenting their market according to region and finding out potential markets. CityThey also segmented the cities as class I, class II, metros and small towns 2. Demographic AgeUnder 13, 13-21, 21-35,35-50, 50+ Family income Lower middle class, middle class, upper middle class, high class 3. Psychographic Socio economic class Urban 4. Behavioural Occasions Birthdays,parties,receptions,festivals, small office parties Loyalty statusLow,medium, high.User statusFirst time,regular,non-user TARGETING PIZZA HUT * In geographic segment they targeted countries where there were no pizza hut outlets. ab initio opened in class 1 cities and then ha ve now moved to sub-urban. * In demographic segment main target is young adults ranging from 25-40 and also dual-income earners. They basically aim the upper middle class and high class income segment. * In psychographic segment they targeted urban socio-economic classes. * In behavioral segment they targeted occasions such as birthday bashes and corporate lunches.They also targeted the first time users as they felt that the quality and taste would automatically make them a loyal customer. DOMINOS * In geographic segment they targeted countries where there were no dominosoutlets. Initially opened in class II cities and then have now moved to class I, metros and smaller towns. * In demographic segment main targets are teenagers and college students ranging from 13-21yrs and young adults ranging from 21-35 yrs. They basically aim the upper middle class and middle class income segment. * In psychographic segment they targeted urban socio-economic classes.* In behavioural segment they targeted occasions such as festivals, hostel parties. They also targeted the first time users and also the regular users. SWOT ANALYSIS PIZZA HUT Strengths1. Strong Universal image that customers easily recognise. 2. Successful customization3. Low rival in eastern part of the world4. Strong network with its franchisees Weaknesses1. Lack innovation2. tall competition in western world3. Fixed overhead cost Opportunities1. Pizza as family dining option2. Pizza is a fast growing recessional market3. Services on fluid and other electronic devices Threats1.Socio Demographic changes2. Consumers being price sensitive3. Competition from other brands DOMINOS Strengths1. Worldwide Presence2. leader in pizza delivery industry3. Strong brand image4. Strong network with its franchisees Weaknesses1. Declining in-store sales Opportunities1. Growth opportunities in developing economies2. Services on mobile and other electronic devices Threats1. Competition in the pizza delivery industry2. on togenesis in health awareness3. Increase in labour and food prices CONSUMER PREFERENCES firsthand Research ResultsRECOMMENDATIONS PIZZA HUT 1. High quality personnel ingrained cooperation of its employees thereby increasing productivity, beating competition and enhancing consumer satisfaction. 2. Pay more attention to untapped segment of Senior citizens. 3. Maintain the product quality by continuous innovations. 4. Emphasis on development of Home Delivery Network. DOMINOS 1. Make more coupons available to customers Offer specials for certain times or seasons 2. Improving online ordering procedures. 3. New products specific to location. 4. Customized pizza.

Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas Essay

1.0 Introduction1.1 basis of the Industry The dairy patience plays an principal(prenominal) role in the socio-stinting festering of India. The dairy industry in India is instrumental in providing cheap nutritional food to the colossal population of India and kindredwise generates huge drill opport building blockies for battalion in rural places. The Department of Animal Husbandry, dairy farming, and Fisheries, which f eithers under the primordial Ministry of Agriculture, is responsible for on the whole the matters relating to dairy development in the land. This department pull up stakess advice to the enjoin goernments and nitty-gritty Territories in formulating programs and policies for dairy development To keep focus on the dairy industry a premier institution k nowadaysn as the subject field Dairy Development Board was established. This institution is a statutory body that was established in 1987. The main aim to set up the board was to accelerate the pace of dai ry development in the country and attract youthful enthronizations. India is a wonderland for investors looking for investment opportunities in the dairy industry. The dairy industry holds great potential for investment in India and promises racy re trolls to the investors. The reasons why the industry has huge potential for attracting new foreign investment ar 1. There is a basic raw real(a) guide for the dairy industry that is, take come to the fore is avail up to(p) in abundance. 2. India has a sizable run of technic tout ensembley skilled laborers.3. There is an light-colored availability of expert al-Qaida. 4. India has wholly the detect elements required for a free merc glide byise system.1.2 go with HistoryAMUL was set up in 1946 and its full form is Anand draw-producers Union Ltd. The Brand Amul is a movement in dairy conjunct in India. The management of the brand name is d whiz by the Gujarat accommodating draw Marketing union Ltd (GCMMF) which is a co operative organization establish in Gujarat.1.3 synopsis of Vision and MissionVISION liberate our farmers from economic oppression and leave them to change stateity. MISSION Dairy cooperatives of Gujarat turn everyplace to be Rs. 27,000 crores by 2020.Objective To en surely that the maximum shargon of the consumers rupee goes prohibitorse to the draw producers. After analyzing the vision and mission of the caller-up it is pretty sure that the company would strive to expand its diffusion network, would involve its men in creative merchandising, plan for consumer education and product innovation, would leverage efficaciously on rising levels, grow affluence among Indian consumers and would tap the rising film for new nourish added products.1.4 About AMUL1.4.1 LocationAmul is located in the Anand club which is in the state of Gujarat and it has set up itself as a work for development in the rural aras. For Amul brand has started the White rotation of India which has su pported to rag the country the biggest manufacturer of take out and its by products in the firm conception. Amul has around 2.6 million producer members and the total capacity for handling take out is around 10.16 million liters e very twenty-four hour period. The brandscapacity for milk drying is around 594 Mts. individually day and its capacity for cattle feed manufacturing is nigh 2640 Mts. each day.1.4.2 Product PortfolioAmul is the biggest brand in the pouched milk welkin in the world and in India it is the biggest food brand. Amuls range of products includes milk, ghee, milk powders, curd, ice cream, paneer, cream, chocolate, stop, providedter, and shrikhand.1.4.3 Brand UmbrellaThe discordant brands of Amuls bread spreads ar Amul light-colored, Amul justter, and Delicious Table Margarine. The Brand Amuls milk drinks ar mete out under various names such as Amul Kool, Amul Kool Cafe, Kool Koko, Amul Kool hot chocolate draw, and Amul Masti Spiced Amuls powder milk is sold under galore(postnominal) names the wish well Amulya Dairy Whitener, Sugar tea leaf Coffee Whitener, Sugar skimmed Milk Powder, and Amul Instant integral Cream Milk Powder.The brands cheeses be similarly sold under various names such as Gouda Cheese, Amul Cheese Spreads, and Amul Emmental Cheese.Amul Brands desserts ar sold under some names like Amul Basundi, Amul Lassee, Gulab Jamun mixing, Amul Shrikhand, and Amul Ice Creams.1.4.4 Business MarketsAmul exports its products to various countries such as USA, Australia, Mauritius, China, Hong Kong, Singapore, UAE, and Bangladesh.Amul has often had a finical connection with the film industry. A pungency of some of the brilliant Amul adverts over the years is as follows-2.0 Environmental outline2.1 STEEP AnalysisThis STEEP analysis provides conpennyrated culture around Social, Technological, Economical, Ecological and Political aspects that effect Amul directly or indirectly.2.1.1 SocialAmul has effect socia l change at the village level i.e. people basis in line to deliver their milk without trying to take ill-judged cuts. They do not complain if they halt to stand behind an secure in the line. Hence, the cooperative has thus given a deathblow to the class system in its own way. Also Amul provided women an opportunity to guide a voice in the home economy as they argon the major(ip) participants in the program.2.1.2 TechnologicalGCMMFs engineering strategy is characterized by four-spot distinct components New products, Process technology, Complementary assets to enhance milk mathematical product, E-commerce GCMMF was one of the first FMCG (fast-moving consumer goods) firms in India to employ Internet technologies to implement B2C commerce. Customers bottomland order a variety of products through with(predicate) the Internet and be assured of seasonably delivery with cash payment upon receipt. An separate e-initiative underway is to provide farmers admittance to information re lating to food markets, technology and best practices in the dairy industry through net enabled kiosks in the villages. GCMMF has also enforced a Geographical instruction System (GIS) at both ends of the fork up chemical chain, i.e. milk solicitation as precede as the marketing process.2.1.3 EconomicalGCMMF proved that efficiency of co-operatives mountain achieverfully counter the recessionary trends of the economy thereby ensuring consistent upkeep to the farmer producer and offering appreciate for money products to its consumers. For the third consecutive year, it has posted a double digit outgrowth turnover extend to Rs. 6700 crores. Pandemic economic turmoil has taken its toll, as inter study monetary values of every(prenominal) major dairy products ingest chastend drastically in recent months. yet, with its cunning focus on house servant Indian market, Amul has successfully insulated Indian farmers from all the turbulence in global dairy trade. It is already providing the best booking option for displaced workers from urban manufacturing sector, who later on losing their jobs due to recession, take a shit started reverse migration from cities stick out to villages2.1.4 EcologicalGCMMF could foresee the impact of downstairs normal monsoon in appalling 2009 itself and started planning to go along milk production, procurement and inventory levels. Also, at a judgment of conviction when due to lower production of ce echts, fodder wrongs had jumped almost two-fold, GCMMF raise the supplies of cattle-feed to milk producers and maintained its prices below cost and were able to provide give away returns to the milk producers to scourge the stress of draught2.1.5 PoliticalTussle for the chairmanship of Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), the apex marketing body, emerged as the pump issue among political parties. These parties planned gain entry into the cooperative giants affairs. Mr. Bhatol, who was enjoy ing his second terzetto-year circumstance,was a consensus put forwarddidate tolerate year, even as the main political parties failed to choose a new head. Now, save a year after his taking over for the second term, Mr. Bhatol is under pressure to relinquish the office.2.2 Issue Priority MatrixFig 1 Issue Priority Matrix for Amul2.3 Porters Five Forces baby-sitFig 2 Porters Five Forces Model1. bargain Power of SuppliersGCMMF is a cooperative, which means it conducts business by collecting from grownup procedure of individual farmers who rely upon the cooperative to give them make better price for their produce. Therefore the bargaining power of such suppliers is low. Twenty nine lakhs milk producers gain prouder profits completely through the co-operative which in turn drives down their bargaining power.2. rampartgaining Power of BuyersThere ar already other co-operatives existing in India, having their own established brands, which reduce the the true of current cust omers, thereby increasing their bargaining power.3. Rivalry Among CompetitorsThe market is extremely competitive, existence of several players which have already established channels and partners ever push the envelope. The competition exists locally, nationally and internationally.4. Threat From SubstituteAlthough no real substitute exist for milk, however competition offers low priced products as tumefy as variety, from skimmed milk to full cream as substantially as milk powder.5. Barriers To EntryThe competition among existing players is very brutal and grown over the years from collection of more than and more producers. The producers only supply to such established brands due to their reach and ability to enlarge profits. Also the industry is bang-up intensive a presbyopic with several wakeless barriers. Although an innovative2.4 Industry MatrixKey Success Factors Weight Amul Amul Score engender buzz off Dairy heavy Score 1. Strong supply chain partnerships 2. Effi cient control and coordination of the network 3. High returns for the suppliers 4. Use of technology to lap problems 5. Infrastructure 6. Marketing 7. Product part 8. Wide product portfolio 9. investiture and choices 10. Product availability 0.10 4.0 0.40 3.0 0.30 4.0 0.40 0.05 4.0 0.20 4.0 0.20 3.5 0.17 0.03 0.04 0.20 0.25 0.18 2.5 3.0 5.0 5.0 5.0 0.075 0.12 1 1.25 0.90 3.0 4.0 4.0 2.5 3.5 0.90 0.16 0.80 0.625 0.63 5.0 4.0 5.0 5.0 4.0 0.15 0.16 1 1.25 0.72 0.05 3.5 0.175 4.0 0.20 3.5 0.17 0.05 4.0 0.20 5.0 0.25 5.0 0.25 0.05 4.0 0.20 5.0 0.25 5.0 0.25 Rating nuzzle hold tight ScoreThe central success reckons of Amul in the industry affect industry rivals ability to expand in the competition, raw material availability, packaging, cost, marketing, product design, com postal service & credibility, quality and others. These factors atomic number 18 very critical and all players like have to control over them. They change from epoch to time and affect the pays and the compe tition.The current industry matrix puts Nestle at the top among others. Although the matrix is not exhaustive and does not include all market leading companies, it still shows where the gaps atomic number 18 and the critical success factors. Nestle takes the lead because of in high spirits quality products and aggressive marketing, also the standards and technology apply by Nestle is superior than Amul or Mother Dairy, which are domestic brands. Products availability is important factor, since even one miss pushes the customer to test a different competitor. Amul however is not far behind and raise catch up in areas of technology and marketing.2.4 Key Success FactorsThe key success factors of the Amul industry are those things that affect industry members ability to prosper in the market place-accessibility to raw materials, packaging cost focus, advertizing, product design, reputation & credibility, quality control, strategical alliances, are ultimately so important that all firms in the industry moldiness pay close attention to them. These key factors of success are critical in the dairy industry inparticular, as they are the factors that shape whether a company forget be monetaryly and competitively successful. These critical factors may vary from time to time within the industry as driving forces and competitive conditions change. After designing the weighted grade for all three companies, it seems that Nestle has got the highest weighted score compared to the other two companies. This is because Nestle is able to achieve a high score in product availability success factor and Advertisement success factor. Nestle plays a lead role in advertisement. Their marketing strategy is to reach each and every one through advertisements. They evanesce a lot in terms of Advertisements. While good go forth plays an important role for Amul, as its been in the market from past three generations, so the advertisement is the least role for their strategy. Still Amul does come up with taglines of movies and current affairs.3.0 Factor Analysis3.1 Internal Factor Analysis thickset (IFAS)Internal factors Strengths1. Wide diversity of 0.15 5.0 0.75 Expansion opportunities 0.15 0.10 5.0 4.5 0.75 0.45 low overall cost market leader accessible products 2. Economies of scale 3. Largest co-operativeWeightRatingWeighted ScoreCommentsfor milk products 4. Strong supply chain 5. Leading national player 0.05 0.05 4.0 3.5 0.20 0.17 Strong network wide consumer supportWeaknesses1. Lack of scalability 2. piteous control over milk yield 3. Transportation delay 4. wanting(p) technology 5. Low investment Total 0.15 0.10 0.10 1.00 3.5 3.5 2.5 0.52 0.35 0.25 3.86 0.10 0.05 3.0 2.5 0.30 0.12 Saturation Bovine cosmos Road Infrastructure Old technology No newer investmentsIn the croak few years, the cooperative has successfully launched several new product lines, which have been touristy among different age groups. In order to leverage from their statistica l distribution network, to optimize market supervision expenditures, to achieve increasing efficiency trance keeping the distribution infrastructure lean, foc utilize and productive, the amalgamation of its different distribution networks was done. Control over supply chain with industry best practices makes Amul the market leader in dairy products in India. Amul has 14 composed social cohesion, employment opportunities, societal infrastructure, milch animal rearing practices, hygiene and sanitation sensory faculty through safe milk concepts etc. Milk products create an integral weakness, which is perishability. The product can lose quality in a elegant time scope, therefore several other strengths relating to storage, movement and related logistics have to be betterd. Another weakness is that some of the products are very unpopular and cannot compete with other players this weakness is in terms of frozen products, which are considered low in quality. The marketing for these pro ducts is missing and does not appropriately position it. Technology and transportation remain basic weaknesses which mar the efficiency of the perfect supply chain.3.2 External Factor Analysis Summary (EFAS)As a Global enterprise, Amul will be meeting global demands and ensure great productivity and the opportunity to enhance integration in order to enlarge efficiency and effectiveness in the business. It already has wide geographic positions and thence this will give it an advantage to get access to gain nominal head in mature markets. Efforts to exploit export potential arealready on, as Amul is exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East. By following the new GATT treaty, opportunities have adjoind enormously for the export of agri-products in general and dairy products in particular. Local competitors are the major problem facing by Amul. They fail their products at a lower price, since being a low capital company they have fewer expenses to take car e of. Secondly as the environmental costs are rising day by day, its getting tough to carry the same set throughout. Thus edged down the extra cost will surely help. Adulteration is also a major threat to quality that takes place due to unlearned farmers from remote villages.3.3 Strategic Factor Analysis Summary (SFAS)There are certain strategic factors, which are with a long-term mission, and some command to be addressed in the short term. There are other factors, which do not fall into either of the terms mentioned above they are classified as intermediate term. 163.3.1 Short TermThe strategic factors that the company needs to satisfy in the short run are Economies of scale as it can change by building few more storage capacity at their new projects. This will also benefit in global involution of the company. As short term defines a period of a year or so, the solution should be found within a year for a suitable success.3.3.2 intermediate TermThe strategic factors that the company needs to consider during this term are lower yield management, supply chain demand and rising environmental costs. These are classified into intermediate duration because the company must be able to pound its weaknesses, make use of the opportunities and defeat the threats. All this must be done at the right time to ensure high-octane results. In this case the factors are such that the earliest (short term) might not be the best decision to make, as the duration might not be sufficient to overcome all the issues with a clear outlay.3.3.3 unyielding TermThe strategic factors that the company needs to satisfy during this period are the strength of having a wide range of products. They must be able to continue to maintain some products varieties and build on them efficiently. utilize R & D (Research and Development) to overcome the problem of pasteurization as healthy as satisfying growing global demand is not an easy occupation and hence requires time and efficiency t o meet the needs globally. perish but not least is over culmination the threat of competitors in the long run.4.0 SWOT Analysis4.1 StrengthsDemand profile Absolutely optimistic. Milk being a necessity product, thedemand will stay and the sales at GCMMF are encumber to increase over a period of time. Margins Quite reasonable, even on packed liquid milk. The margins are enough Flexibility of product commixture Tremendous. With balancing equipment, GCMMF Availability of raw material Abundant. Presently, more than 80 per cent of to limit the entry of potential entrants.has kept adding a wide swan of products to its product line. milk produced is flowing into the unorganized sector, which requires proper channelization. Amul & GCMMF have leveraged this and has got itself a strong base of suppliers who provide them milk throughout the year. Large number of dairy localises in public and cooperative sectors besides several others coming up in the private sector would result in competi tion. Because of this the end consumer would benefit and a good product mix would emerge. Technical manpower Professionally trained, technical human resource pool,built over last 30 years is the strength that GCMMF has. The employees of GCCMF are highly recognized in the industry and have earned name for themselves as well as the federation. Enhanced milk production Increase in the milk production with consequentlyincreased availability of milk process has led to increase in consumption and faster access to the consumers through effective distribution. The technology is brought from Denmark and the production of milk has benefited from that. Transportation The transportation facilities and the easy availability of thespecial trucks have provided a boost. Cold refrigerated trucks are there in place and the warehouses also have the nippy storage facilities that facilitate the transportation. massive resources Country has vast natural resources which offer bigpotential growth and de velopment for dairying. Moreover the financial resources available with the federation are immense and the reputation is such that in case of any further requirements, it can approach any institution and raise any form of capital. change magnitude purchase power and changing tastes of the consumers Thepurchasing power of the residents is increasing. As a result a lot of products are being consumed. Moreover, the consuming habits are changing. Asa result, the demand for products such as butter and cheese is increasing at a very rapid rate.4.2 WeaknessesPerishability Pasteurization has overcome this weakness partially. UHT givesmilk long animateness. Still perishability is there at the milk vendors end. This does result in loss of some production. But Amul Dairy is taking steps to store milk at the vendors end. Surely, many new processes will follow to improve milk quality and tense its shelf life. Lack of control over yield Theoretically, there is comminuted control over milk yiel d.A lot depends upon the monsoon in the country. This is because of the quality of cattle feed that would be available will not have the required nutritional content. Steps are taken to provide knowingness regarding these and the penetration of quality feed is being increased. Moreover, increased awareness of developments like embryo transplant, artificial insemination and properly managed animal husbandry practices, coupled with high income to rural milk producers should automatically lead to improvement in milk yields. Logistics of procurement Woes of bad roads and inadequate transportationfacility make milk procurement problematic. All these factors lead to perishability of the procured milk. But with the overall economic improvement in India, these problems would also get solved. Erratic power supply The erratic power supply would cause harm in the developing systems There still exist underdeveloped raw milk collectionprocessing of milk.systems in some parts of the country. How ever steps are being taken such as setting up of cold storage points at key collection centers to combat the situation. Lack of proper implementation Dairy development programmes have notbeen fully implemented as per the needs of the region in different agro-climatic zones.Infrastructure The infrastructure that is available is not up to the current world Also inadequacy of infrastructure for offering dairy business managementstandards.programmes to the trained force-out is creating a hindrance.4.3 OpportunitiesFailure is never closing, and success never ending. Dr Kurien bears out this statement perfectly. He entered the industry when there were only threats. He met bankruptcy headon, and now he clearly is an example of never ending success. If dairy entrepreneurs are looking for opportunities in India, the following areas must be tapped Competition With so many newcomers entering this industry, competition isbecoming tougher day by day. But then competition has to be faced as a ground reality. The market is large enough for many to cut up out their niche. Moreover due to competition, there is a chance to better serve the market with innovative products. Value addition There is a phenomenal scope for innovations in productdevelopment, packaging and presentation. Given below are potential areas of value addition oSteps should be taken to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc. This will lead to a greater presence and flexibility in the market place along with opportunities in the field of brand building.Addition of polished products like yoghurt and cheese lend further strength both in terms of utilization of resources and presence in the market place. hitherto another aspect can be the addition of infant foods, geriatric foods and nutritional.Export potential Efforts to exploit export potential are already on. Amul isexporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East. Follow ing the new GATT treaty, opportunities will increase tremendously for the export of agri-products in general and dairy products in particular. There is a strong basis of cost efficiency, which GCMMF can leverage in the world market. Markets The market for the traditional as wells as processed dairy products isexpanding both at the domestic and international front.IT support Software is now available for project formulation for dairyenterprise. It has also computerized its production processes. Mother Dairy was the first fully computerized dairy in India. In its Anand plant all products are processed computerized, which does not have any hand touch during any stage of process.4.4 ThreatsMilk vendors, the un-organized sector Today milk vendors are occupyingthe pride of place in the industry. Organized dissemination of information about the harm that they are doing to producers and consumers should see a steady decline in their importance. Infestation There are increasing incidents of chemical contaminants as well as role The quality of the milk is found to be poor as compared to theresidual antibiotics in milk.international standards. One of the reasons for these tally to the EU and America is the method of milching the milk. In these nations the milk is hands by the farmers owning the cattle do milched with the help of machines, while in India. Exploitation The slackening of the Dairy Industry is likely to be exploited bythe multinationals. They will be interested manufacturing the milk products,which yield high profits. It will create milk shortage in the country adversely affecting the consumers. subsidy by Western Nations There have been incidences wherein theWestern nations subsidizing the dairy products by a few means like transportation. Because of such reasons the final price of the product goes below the prices prevailing in the Indian Market. Hence it proves a threat to GCMMFs and other Indian dairy products. Creation of Non tax Barriers by Develo ped Nations The DevelopedNations have created Non Tariff Barriers related to Quality of the milk specifically. They want that the milk be processed with potable give vent and Water. They also want that the milching of cattle be done with the help of machines. However this type if system is yet to evolve in India. Because of these reasons they are simplification the market potential of Indian made products, where GCMMF holds a lions share.The study of this SWOT analysis shows that the strengths and opportunities far outweigh weaknesses and threats. Strengths and opportunities are primitive and weaknesses and threats are transitory. Any investment idea can do well only when you have three essential ingredients Entrepreneurship (the ability to take risks), modern approach (in product lines and marketing) and Values (of quality/ethics).5.0 TOWS Analysis5.1 SO Strategies (Maxi-Maxi)Amul can use the strategies that have been formed after in-depth strategic analysis of the company and i ts industry. Some suggestions in this casewould be to increase productivity by using cost effective manufacturing techniques. Also, increase demand for their products world over by first gaining more exposure to the global market. With the use of expansion strategy, it can overcome the location issue, as Amul can expand more areas and it will make the distribution of channel areas easier and convenient.5.2 ST Strategies (Maxi-Mini)Amul must put into treat some of these strategic options to meet the threats using its strengths. Product differentiation is very important to differentiate Amul from the competitors, as it can tackle down the competitors product if Amul products are more outstanding and different from its competitors. Options available can be classified as product elimination and variegation strategy, value marketing strategy and also developing hygienic processing facilities. These are some of the main areas of focus under this section.5.3 WO Strategies (Mini-Maxi)The s trategies formulated to overcome the weakness through opportunities are increase of opportunity through new GATT treaty, develop new process to improve the quality and shelf life of milk and milk products, this can be achieved through pasteurization, homogenization and many other processes like producing UHT milk etc. finally to also increase awareness of scientific developments.5.4 WT Strategies (Mini-Maxi)The strategies that have been formed to overcome the weakness and threats in Amul company and the dairy industry as a whole are to apply efficient and economical procurement of products. Secondly, to have control over the logistics and to maintain them efficiently. Lastly, create the right type of product positioning for the various product categories that Amul deals with.6.0 incorporated and Operational Strategies6.1 Corporate StrategyThe strategic factor that the company satisfies is the strength of having a wide range of products. They must be able to continue to maintain man y products varieties and build on them efficiently. Using R & D to overcome the problem of pasteurization as well as satisfying growing global demand is not an easy task and hence requires time and efficiency to meet the needs globally. Last but not least is overcoming the threat of competitors in the long run. new-made Strategic choice of Amul consist of moving consumers from lose milk to package milk and gradually move them up the value chain, strong supply chain design and improving the socio-economic condition of the consumer anchors the desire to enhance lifestyle.Placing a product in that part of the market where it will receive a favorable reception compared to competing products is the most recent strategy implemented by Amul. In case of Amul it has a positioning strategy and it is The taste of India. This had created value for everyone in value chain, be it customers or the suppliers/farmers. The USP for Amul is Quality with affordability, which appeals to most of the tar geted markets. Amul positioned itself with Indias first pro-biotic wellness ice cream and sugar free delights for diabetics.This was based on good strategies of positioning which helps increase awareness and also improve brand image. They expanded their products in terms of those that can be used even by those who are restricted from consumption due to medical examination reasons. Amul also priced their products such that it made competitor Kwality Walls rethink their marketing/pricing strategy. This type of product positioning has proved beneficial to Amul and so they must come up with many more of such ideas and products that can help them move forward.6.2 Operational Strategy6.2.1 Marketing StrategiesGCMMF has become very popular because of its keen marketing strategy. GCMMF marketing strategy is to understand the consumer needs, develop products that provide superior value at fewer prices. GCMMF has shown a tremendous commitment to the floodwater situations. GCMMF has never st opped the supply of milk and other milk products. And conflicting other competitors, it has never taken wrong benefits in these kinds of situations. It has developed an excellent distribution channel to provide its products to the consumers. It has made its products available in each part of Gujarat & India. GCMMF has an excellent distribution. It is its distribution channel, which has made it so popular. GCMMFs products like milk and milk products are perishable. It becomes that much important for them to have a good distribution.Wholesaler r Retailer ConsumerFig 3 distribution ChartThe products change hands for three times before it reaches to the final consumer. First of all the products are stored at the Agents end who are unmixed facilitators in the network. Then the products are sold to wholesale dealers who then sell to retailers and then the product finally reaches the consumers.6.2.2 Finance StrategiesFinancial management is that managerial activity which is concerned wi th the planning and controlling of the firms financial resources. Finance is nothing to other but the money. Money is necessary comment for economic activities. In the other wards Finance is the common denominator for carrying out vast range of corporate objectives. This is a co-operativeunit, so the finance is raised from members by a way of share capital. In this share capital is limited. This unit has invested so many rupees in the structure of organization. Amul has a long-term finance project.6.2.2.1 Financial Details Name of Bankers1. The Kaira District Central Co-operative Bank Ltd. 2. postulate Bank of India 3. State Bank of Saurashtra 4. UTI Bank Ltd 5. Corporate Bank6.2.3 human beings Resource StrategyThe success to any industrial unit depends upon their effective strength department. Personnel department is basically commercial with human resource of an enterprise and it also continues procurement, development, non-monetary comparison, integration and maintenance of t he personnel purpose of component part towards the accomplishment of the organizations major goal and objectives. Amuls enlisting and selection process is very systematic and comprehensive. All division head in inform about their manpower requirements. According to the requirement of the personnel division they get require employees by resources like postal operate employment exchange education institution and advertisement. Amul Dairy receives lots of applications in response to their advertisement. These forms contain general information about the candidates. Then forms are to be checked 27by authorized person and after scrutinizing eliminate the unqualified applications. Short listed Applicants are called for personal interview. Interview committal conducts this interview. When applicants are too many, then they conduct a written test. Those who down this test are called for interview and are selected on the basis of chichi selection process.6.2.3.1 Sources of Recruitment By giving advertisement in intelligence operation papers Labour Union Voluntary Organization Leasing Contract snobby Employment Agency Government Employment Exchange School, Colleges, Universities and Professional Institutes recommendation of present Employee Recruitment as Temporary Workers7.0 Future Strategies Expanding the processing and packaging capacity to meet growing demands. In a bid to core up volumes, Amul is also extending its distribution network to reach new markets. The core strategy is to further consolidate the operations in existing markets which includes Kolkata. Also, it is beefing up the marketing and advertising strategy to sustain its leadership. The companys long term strategy also includes foray into South India. To achieve and maintain competitive advantage, innovation in product design and delivery are increasingly essential. To innovate at each stage in value chain production, procurement, processing, marketing and branding. Launching Dair y Demonstration Project which is a collective effort of the Union and Bank. The project envisages encouraging the farmers to use high yielding animals and modern aids to increase production.8.0 References1. Bowonder, B. Prasad, Raghu Kotla, Anup, International Journal of operate Technology & Management, 2005, ICT application in a dairy industry the eexperience of Amul. 2. Dairy Industries International, Aug2007, Amul becomes top Indian co-operative. 3. Dr. Kurien., Amul, The Kaira District Cooperative Milk Producers Union Ltd. Anand, 50 Years of Milk & health. 4. Goldberg, Ray A., Knoop, Carin-Isabel, Sunder, Srinivas Ramdas, Harvard Business School Cases, Nov 1998, Amul and Indias National Dairy Development Board. 5. Bellur, Venkatakrishna V. Singh, Saraswathi P. Chaganti, Radharao Chaganti, Rajeswararao. Long rove Planning, December b1990, The White Revolution How Amul Brought Milk to India. 6. Manikutty, S., Asian Case Research Journal, Dec2002, Gujarat Co-operative Milk Mark eting Federation Ltd. (GCMMF). 7. Wheelen, Thomas L. and Hunger, David J, Concepts in strategic management and business policy, 12th edition. 8. Scholes and Whittington, Exploring Corporate Strategy, 7th edition.8.1 Web References1. www.amul.com/ 2. www.business.mapsofindia.com/sectors/manufacturing/amul.html 3. www.gcmmf.coop/ 4. www.nddb.org9.0 Appendix9.1 List of Products MarketedBread Spreads Amul cover Amul Lite Low Fat Breadspread Amul Cooking ButterCheese RangeAmul pasteurised Processed Cheddar Cheese Amul Processed Cheese Spread Amul pizza pie (Mozarella) Cheese Amul Shredded Pizza Cheese Amul Emmental Cheese Amul Gouda Cheese Amul Malai Paneer (cottage cheese), Frozen, preserve and Tinned Utterly Delicious PizzaMithaee Range (Ethnic Sweets) Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom) Amul Amrakhand Amul Mithaee Gulabjamuns Amul Mithaee Gulabjamun Mix Amul Mithaee Kulfi Mix Avsar LadoosUHT Milk RangeAmul Shakti 3% elaborate Milk Amul Taaza 1.5% plun k down Milk Amul Gold 4.5% fat Milk Amul Lite Slim-n-Trim Milk 0% fat milk Amul Shakti Toned Milk Amul spanking Cream 31Amul Snowcap Softy MixPure GheeAmul Pure Ghee Sagar Pure Ghee Amul Cow GheeAmul babe Milk Formula 1 (0-6 months) Amul Infant Milk Formula 2 (6 months above) Amulspray Infant Milk FoodMilk Powders Amul Full Cream Milk Powder Amulya Dairy Whitener Sagar Skimmed Milk Powder Sagar Tea and Coffee WhitenerSweetened Condensed MilkAmul Mithaimate Sweetened Condensed MilkFresh MilkAmul Taaza Toned Milk 3% fat Amul Gold Full Cream Milk 6% fat Amul Shakti Standardized Milk 4.5% fat Amul Slim & Trim Double Toned Milk 1.5% fat Amul Saathi Skimmed Milk 0% fat Amul Cow MilkYogi Sweetened Flavored Dahi (Dessert) Amul Masti Dahi (fresh curd) Amul Butter MilkRoyal manage Range (Rajbhog, Cappuchino, Chocochips, Butterscotch, Tutti Frutti)Nut-o-Mania Range (Kaju Drakshi, Kesar Pista, Roasted Almond, KesarCarnival, Badshahi Badam Kulfi, Shista Pista Kulfi)Utsav Range (Anjir, Roast ed Almond) Simply Delicious Range (Vanilla, Strawberry, Pineapple, Rose, Chocolate) Natures Treat (Alphanso Mango, Fresh Litchi, Anjir, Fresh Strawberry, Black Currant)Sundae Range (Mango, Black Currant, Chocolate, Strawberry) millennium Ice cream (Cheese with Almonds, Dates with Honey) Milk Bars (Chocobar, Mango Dolly, Raspberry Dolly, Shahi Badam Kulfi,Shahi Pista Kulfi, Mawa Malai Kulfi, commonality Pista Kulfi)Cool Candies (Orange, Mango) Cassatta Tricone Cones (Butterscotch, Chocolate) Megabite Almond Cone Frostik 3 layer chocolate Bar Fundoo Range exclusively for kids SlimScoop Fat Free Frozen Dessert (Vanilla, Banana, Mango, Pineapple) Health IsabcoolChocolate & Confectionery Amul Milk Chocolate Amul Fruit & Nut Chocolate Brown BeverageNutramul Malted Milk FoodMilk present Amul Kool Flavoured MilkHealth BeverageAmul Shakti White Milk Food vigorous to Serve SoupsMasti Tomato Soup Masti Hot & Sour Soup deep launchedAmul Ganthiya