Paul Hogan – Shrimp on the Barbie

Imagine that you atomic number 18 the creator of the Paul Hogan runt on the Barbie ad. Evaluate the potentiality of this ad in exploring a realistic representation of Australia. -Explain the vision you had for this ad and how it represents Australia in a realistic commission and comment on your white plague of stereotypes. -Evaluate the effectiveness of your choice of elements (Im guessing this meaner techniques, such(prenominal) as camera pictures and angles, symbolism, color symbolism, juxtaposition and colloquial language) and the impact it has on the audience.Reflect on how successful you live been in creating your advertisement and out cable system any ch onlyenges you faced. The Shrimp on the Barbie ad, featuring Paul Hogan, was aery twenty-nine years ago, and yet it is still the most memorable tourism campaign ever launched by a foreign country in the USA. When you mention Australia to Americans one of the first things that comes to their mind is this advertisement and most pack can recall the phrase throw a half-pint on the Barbie.Actually the phrase has become so well known that hat it is unmanageable to see how it was able to reach this level of recognition and retention when merchandise technologies in those days were far from modern global present everywhere train media. Considering the relatively modest penetration of advertising in the past, the Paul Hogan Shrimp on the Barbie ad was very effective in doing what it was made to do which envisioned the ad to become popular in the US to enkindle tourism in Australia. Without a doubt this was done very successfully.In the perception of many Americans, Australia was regarded as a very disparate, assistant place, with different, both(prenominal)times laughable way of life. The typical stereotypes about Australia widespread in America include a strange accent with specific slang, barbeques everywhere and every time, kangaroos spring all around, wrestling crocodiles, laid back and casual ly dressed people, sedate looking Aboriginal people and so on. My ad employ references to several(prenominal) of these stereotypes such as showing wildlife, desert and beach landscapes and of course Australian way of talk including the famous phrase of throw a shrimp on the Barbie.The barbeques in question featured Paul Hogan on a yacht in Sydney Harbor, looking relaxed, wearing casual dress, surrounded by women wearing bikinis and men wearing Just pants. He was obviously enjoying such company and was inviting others to Join him and taste his hospitality. To broaden the appeal Paul Hogan was in the desert and also on the beach trying to show some of the things that the tourists may be able to experience here. Among them would be Sydney Harbor Bridge, Sydney opera House, Centre Point Tower and other landmarks byout Australia.Throughout the video, I direct used the element of colloquial language best embodied in the line of throw another shrimp on the Barbie. Since the advertisem ent was aired, this line has been associated with Australia even though shrimp is an American word tort prawn . The agent tort this was to avoid contusion between the two words and and then use the American version creating the impression that Americans are warmly take in and will feel at home in Australia.The varied use of camera angles including high, low and groovy, have been useful in representing efferent views and perspectives on Australia, showing the dominance if film from a low angle, inferior if filmed from a high angle and even if filmed straight. Camera shots have been utilized in the sense to focus on a main point of interest or emphasis an object that is significant through long medium and close up shots. Example, when Paul Hogan was talking to the audience, the shot was a close up, which can also be described as a demanding gaze as when he was looking the audience straight in the eye requiring attention.The application of color symbolism as been used to change th e atmosphere as the lack of saturation and use of luminosity creates an illusion of happiness and exhilaration, making people want to come to Australia. At the start of the video, the desert and beach have been put right side by side(p) to each other in slides the purpose of this was to show the diversity of the different habitats and landscapes. Overall the use of all these elements/techniques have been very successful as they have put in the minds of the audience that Australia is an exotic country which would be a top of the list holiday destination.Creating the advertisement was not an lucky task that required a few days, it took time and consideration of all the different things that should be included into the video such as the way to manipulate the different stereotypes and use the different elements in an effective way. A few of the challenges, I faced was the suggestion of Americans might not be able to understand what prawn meant which then changed into shrimp and what p ersona to chose which would represent Australia and at the same time be well-known in America and therefore likeable to American audience.