Revlon Ida

incarnate PROFILE ? ? ? ? Revlon is a worldwide cosmetics, vibrissa color, sweetheart tools, fragrances, skin perplexity, anti-per spirants/deodorants and beauty premeditation harvest-tides company. Revlon is a global color cosmetics, haircloth color, beauty tools, fragrances, skincare, anti-per spirant / deodorants and beauty care results company Websites featuring current product and promotional in physical com position can be reached at www. revlon. com, www. almay. com and www. mitchumman. com. The Companys brands, which are interchange worldwide, include Revlon, Almay, colorationSilk, Mitchum, Charlie, Gatineau and Ultima II.CORPORATE PROFILE CONT Type Public Traded as big board REV Industry Cosmetics, skin care, fragrance, ain care Founded 1932 Founder(s) Joseph & Charles Revson, Charles Lachman Headquarters newfound York City, New York, United States Key people Alan T. Ennis, President and CEO CORPORATE PROFILE CONT Revenue US$1. 3 billion (2009) Operating income US $170. 8 million (2009) Net income US$821. 20 million (2009) be assets US$794. 20 million (2009) Employees 6,800 Parent MacAndrews & Forbes Holdings 60% (74% of votes) FMR Corp. 20% Website http//www. evlon. com/(US) resourcefulness & MISSION Revlon Inc. Vision is Glamour, Excitement and innovation through High-quality Products at low-cost Prices. ? Revlon Inc. Mission is to emerge as the leader in cosmetic and personal care throughout the world. Revlon takes pride in manuf personationuring the top skin care and strives to please young and older cleaning lady alike. ? write up ? ? ? ? Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the L in the Revlon name.Starting with a single product a new geek of nail enamel the three founders pooled their resources and developed a unique manufacturing process. apply pigments instead of dyes, Revlon developed a variety of new sh ades of milklike nail enamel. In 1937, Revlon started selling the polishes in department stores and drug stores. HISTORY CONT In six stratums, the company became a multimillion dollar organization. ? By 1940, Revlon offered an accurate manicure line, and added lipstick to the collection. ? During World War II, Revlon created crystalliseup and related products for the U.S. Army, which was honored in 1944 with the Army-Navy E Award for Excellence. ? By the end of the war, Revlon was listed as star of Americas top five cosmetic houses. ? REVLON IN INDIA ? Revlon was the first International Color Cosmetics brand to be launched in India (1995). ? It all began in the year 1994, with formation of Modi-Revlon Pvt. Ltd. , a collaboration between Modi-Mundipharma Pvt. Ltd. (a joint venture between the Umesh K. Modi multitude of India and Mundipharma Group of Switzerland) and Revlon of USA.REVLON IN INDIA CONT ? Today, Revlon is a name to reckon with in the beauty intentness in India. I t has added glamour and color to the lives of many a women to make them look and feel beautiful and confident. ? ? Revlon has brought to the modern Indian women the excitement and drama of experimenting with trend setting colors and innovative products. The company offers an extensive cathode-ray oscilloscope of high quality products in different categories namely, color cosmetics, skincare, fragrances, hair care and hair colors. ? REVLON IN INDIA CONT ?Revlon in India enjoys immense consumer franchise with its world celebrated brands like Super Lustrous, Revlon Nail Enamel, Colorstay, Street Wear, Revlon unassailable C, Flex, Charlie , Fire & Ice, Colorsilk and many more. Modi-Revlon ceaselessly continues to unveil new products and color trends keeping in view the preferences of the Indian consumer. It draws expertness from Revlons state-of-the-art Research Center in Edison, New island of Jersey (USA) and complies with its stringent product quality standards. ? ? FAMOUS BRANDS FAMOUS BRANDS FAMOUS BRANDSTOP COMPETITORS FOR REVLON, INC. Avon Products, Inc. ? The Procter & take chances Company ? LOreal SA ? grind away ANALYSIS STRENGTH ? ? ? ? ? ? ? ? ? ? ? Revlon is the major player in cosmetics, skin care, fragrance and personal care products. It has long history of 75 years. Famous brand especially among the womens. Despite of heavy debt and net losses from last few years. Product evolution is the main focus empyrean for Revlon. Strong research and development. Revlon products are sold in more than one hundred countries. Revlon 43 percent gross revenue are from United States marketplace.It has been supporting several(prenominal) health programs for Women. Advertising is one of the key areas for Revlon. Revlon aims to provide quality products. scattering channels are well managed that the reason Revlon products are used in more than 100 countries of the world. SWOT ANALYSIS Weaknesses Weak monetary position due to net losses and heavy debts. C utting down digit of jobs reduce employee trust on the Company. Continuous changes in the Organizational social organization may impact the performance for employees. Besides advertising other trade areas are he weak. SWOT ANALYSIS Opportunities Revlon is currently facing financial problems so joint ventures or partnership with other players in the industry may open the doors of new opportunities. Utilize all marketing methods to promote its products it will help to boost the sales of the company. Develop products for male discussion section. SWOT ANALYSIS Threats Intense competition with major players of the industry including Procter & Gamble, Unilever, LOreal, rapid changes in fashion may require heavy budgets for product development & marketing.Revlon has to find some financial assistance to support its operation to last its position in the industry. Revlon selling its products through websites but it havent made efforts to develop relations with the customers thr ough online channels. G overnment instability and discrepancy in exchange rate in few countries Focused towards woman segment PRODUCTS Eye Products ? Face Products ? Lip Products ? Nail Products ? Skin charge Products ? EYE PRODUCTS FACE PRODUCTS LIP PRODUCTS NAIL PRODUCTS fight CARE PRODUCTS BORROWED STRATEGYIn the 1960s, Revson metameric Revlon Inc into different divisions, each focusing on a different market. ? He borrowed this strategy from General Motors. ? Each division had its own pit customer ? a. b. c. d. e. f. Revlon, the largest and most popular-priced brand Princess Marcella Borghese, upscale/international Ultima II, premium earthy Wonder, juniors Moon Drops, dry skin Etherea, hypo-allergenic SALES STRATEGY Revlons entrance into the Nipponese market was typical of its international sales strategy. ? Instead of adapting its ads and using Japanese models, Revlon chose to use its basic U.S. advertising and models. ? Japanese women loved the American look, and the sa les for 1962 came to almost $164 million. ? STRATEGIC GOAL ? Strategic Goal is to profitably come their business. 2011 was a year of many notable achievements, as they continued to sue their business strategy despite continued uncertain global economic conditions. ? From a financial perspective, they grew net sales for the second year in a row, sustained competitive operational(a) margins, achieved their fourth consecutive year of positive free cash flow and breakd their capital structure. From a marketplace perspective, they introduced innovative, high-quality, consumer-preferred products across their entire portfolio, they acquired the SinfulColors brand, and they signed two of Hollywoods most sought-after actresses, Emma Stone and Olivia Wilde, as Global Brand Ambassadors for their Revlon brand. ? ELEMENTS OF occupation STRATEGY They are focused on the five elements of their business strategy, specifically, to ? (i) configuration their strong brands ? (ii) develop their or ganizational capability ? (iii) drive their company to act globally ? (iv) increase their operating profit and cash flow and ? v) improve our capital structure. DEBT LIMITS FLEXIBILITY ? But, heres our concern Revlons balance sheet is heavily blotto with debt, so much so that in 2007, the touch payments due exceeded its operating profit (as measured by EBIT) for that year. Even in 2009, the interest payments exceeded 60% of EBIT, making the earnings highly volatile and vulnerable to market fluctuations and interest ratesy. ? DEBT LIMITS FLEXIBILITY ? As a result, Revlons R spending at 1. 7% of sales amounting to $24 million is dwarfed by LOreals 3. 7% at $666 million. Also, disposed(p) Revlons sales at close to $1. billion compared to $24 billion for LOreal and $7. 9 billion for Estee Lauder leaves it with much less money to spend on marketing, a crucial factor for success in cosmetics industr ? CORPORATE CSR Overview of Revlons corporal Social Responsibility Framework ? Please find in the contact lens below Revlons Corporate Social Responsibility Framework (the Revlon CSR) which is disseminated to all of our employees worldwide. ? The Revlon CSR is monitored and overseen by two of our most senior executives our drumhead Science Officer and our Chief Administrative Officer. The Revlon CSR includes the Purpose, Standards and Measurements in each of the key areas of Safety, Social, respectable, Regulatory and Environmental. ? CORPORATE CSR The give tongue to purposes are as follows ? Safety Provide our consumers with highquality, safe and efficacious products and our value employees with a safe workplace. ? Social Enhance womens lives through our products and philanthropic efforts. ? Ethical Conduct business in an ethical manner. ? Regulatory Ensure that our products and operating facilities meet or exceed all applicable standards, globally. Environmental stiffen the environmental impact of our operations. ? WHAT IF REVLON FOCUSED ON COLOR COSMETICS A ND PHASED OUT SKIN CARE AND/OR FRAGRANCES? Revlon is most well known for color cosmetics and commands a significant market piece of over 20% in US, which itself constitutes over 18% of the global market for color cosmetics. ? Given, the company average EBITDA margin(Earnings in the first place depreciation, impairment and amortization) for color cosmetics and moderate growth rates in trim of 3%, it would be reasonable to focus on this product segment and to further strengthen Revlons market share in the same. We melodic theme that color cosmetics constitute over 60% of Trefis price estimate of Revlons stock. ? CONCLUSION ? In the current scenario, there is forecast Revlon to lose share in the future across all product segments due to its unfitness to match the competition in marketing and R&D. ? Hence, focusing the exceptional funds available on a few preferred product categories presents a more viable option for the future