Marketing research - social media audit Essay Example | Topics and Well Written Essays - 1500 words

Marketing explore - social media audit - Essay ExampleAdditional products and services include Safaricom Mail and Safaricom shops. In exhibit 2007, Safaricom Company, in collaboration with Vodaf unrivaled Group Services Limited, via Vodafone Marketing S.A.R.L., launched the M-PESA services ( liquid Money Transfer Services). Based on its advancements in terms of growth and service provision, the Company has signed agreements with other companies i.e., Vodafone International Holdings B.V. it is worth noting that one of its major achievements was realized in 2009 (two years after its establishment), when it realized a100 percent interest in piece of land stream Data Networks (http//www.safaricom.co.ke/about-us/about-safaricom/our-history-heritage). WHAT Safaricom begun as a department of the Kenya Posts and Tele intercourses Corporation based on an analogue ETACS networks and afterward upgraded to GSM in 1996. On 3 April 1997, Safaricom Limited was integrated as prescribed in the Co mpanies Act chthonic the category of private limited liability order, and altered into a public company on 16 May 2002, with limited liability. WHO Safaricom Company is faced with a stiff competition for Airtel, Essar-yu, and Orange companied. Although they apply contrary strategies, their targeted market is one. WHY Following its good reception by the market and effective management, Safaricom Company has make it up with a range of services and products such as financial aid initiatives, charity foundation, communication support, customer c be services, advisory services, flashback services, kipokezi services, mobile internet connectivity, e.t.c. KEY WORDS Safaricom limited (Current name of the company since the year 2002) Safaricom Kenya (Fundamental name of the company) Safaricom Foundation (Its branch that is tasked by major charitable activities to the communities) M-Pesa (Safaricom being the sole supplier of this service where subscribers can send and receive money via th eir mobile phones as long as they are within the proximity of the service coverage, i.e., East Africa). M-Shwari (Safaricom being the sole provider of this service aimed at promoting local business operators i.e. SMEs). Okoa Jahazi (Safaricom being the sole provider of this service. Okoa jahazi is a Kiswahili term that means advance acquisition of airtime that is paying(a) upon toping up the line). Bob Collymore (Safaricom CEO) Mobile application providers (these applications are mentioned in the executive summary covered above) Mobile Money Transfer Services provider (in addition to the M-Pesa services covered above, pay bill services, and sully airtime/top up services are also provided). COMPANY ANALYSIS AND COMPETITIVE ANALYSIS rivalry intensity within any industries is not an issue that is based on luck. Competition has its foundation on the underlying industries economics and proceeds well beyond any other established competitors within a defined market. Not all industries have equal potential while competing for market coverage. Companies differ fundamentally in their definitive profit potentials as the collective strength of the forces of competition differs the forces range from intense in industries like paper, tires and steel, where no firms earn spectacular returns, to relatively mild in industries where high returns are common. Initiating