Internet Activities 9.1 and 10.2 Essay

1. What be the key benefits of implementing a provide fibril event such as SAP? The key benefits that any company would achieve from victimisation administrations typically like the SAP go forth chain solutions include the following A quicker response for changes occurring in the market Having higher margins than the competitors by pitch on consumptioningal costs Transparency of in setion in the personal line of credit which would lead to a smaller cash recover cycle increase synchronization in the business and its operation. The business will be equal to(p) to set it priorities in an organized fashion The ultimate result of using such systems would be an increase in the satisfaction of the customers as the system shtup provide for customization. The company will as well as be equal to(p) to track and monitor the compliance of the company with the regulations in the markets it is operating in. In short the business is fit to synchronize the supply of the compan y with the take up in the market, be more responsive to the changes in the market pertaining to charge and supply/ demand fluctuations as well as turn in a reliable and efficient ne bothrk which can monitor the supply chain2. What are the likely challenges in implementing a supply chain solution? The biggest challenge faced by the company in implementing a supply chain solution is to integrate it with the existing business processes at the company. each(prenominal) business tend to be somewhat divers(prenominal) in their operation and the business language, but when using a software solution for the supply chain, then the business processes relating to the supply chain activities have to be just now the same as required by the software.Otherwise the business would have discrepancies existing between the supply chain activities and the supply chain reportage and records stored by the software. In this case the efficiency of the system and the process is sacrificed. cipher 10. 2 1. In what ways does Volkswagens website illustrate the characteristics of integrated merchandising communications? The characteristics of an integrated marketing communication are that it is coherent, consistent, has continuity and is complementary.The website for Volkswagen shows that the different methods of communication like, getting a quote online, emailing the company, registering for a certified car, determination the nearest show room etc, all is integrated on the website and communicated to the customer. besides all the messages on the website about the uniqueness of the cars are not distant and therefore supporting consistency in communications. The WebPages are continues in their format and play on the same message again and again which is when you are in a Volkswagen, it is in you.The color scheming, the format of the WebPages and the messages and content displayed on the site supports each other and is complementary in nature 2. How does Volkswagen go beyond its o wn communications to create its unique identity? Volkswagen has been able to differentiate itself from its competitors by handing the design board over to the customer. Using the website the customers can design their own personalized VW and Beetle cars. This provides for extensive customization to the products.The company also invested in a transparent manufacturing plant in Dresden to show the customers how their automobiles are made. The company has also advanced in the R&D function by inviting customers to come to the factory and design the car they want. This interactive and two way communication through the website as well as on location has enabled the country to establish its unique spirit while handout beyond the scopes of an automobile manufacturer.References1. SAP Supply Chain Benefits, available at http//www.marketing-online.co.uk/ch8.pdf