Makerbot: The way forward Essay

The Objective of this paper is to recommend a marketplace strategy and brand market for MakerBot industry to gain better competitive advantage in the 3D printing market. The lodge has done greatly by direction on the open macrocosm onset which incooperates the customers in the task of creating what they argon going to consume.However, this could have serious hiccup on the growth of the company because sharing a patent free innovation could result in copycat machines. But the advantages of Open sources far outweighs the disadvantages as it is large liberal to sustain the growth and profit of the firm. Market segmentation should be in the United State where industrialization is at its peak and the respect for innovation and invention is imminent.The survey in screening 1, revealed the prospect of concentrating on twain major target market for the 3D printing industry. MarkerBot should include in its target market those that uses 3D printers for commercial purposes such(prenomin al) as manufacturers/entrepreneurs, and should excessively continue to focus on the hobbyist who derives contentment by creating and sharing proficient invention.However, the company squirt decide to shift it market target to the judicature and non-governmental institutions in the long run. The consumer level 3D printing industry has crowing very rapidly and thus, becoming intensely competitive over the become couple of years and this is in part to the open source approach by the players in the industry. MakerBot can distinguish itself by shifting it market target in the future to government institutions and NGOs such as American Composites Manufacturers association (ACMA) and top manufacturing industries in the U.S. The government is acquire more robust after the recent economic depression and so is the opportunity for the 3D printing industry.President Obama spoke recently active a possible Public-Private partnership to revivethe crumbling manufacturing city of Youngtown i n Ohio apply the 3D technology as a tool to meet developmental demands. The Objective of MakerBots is to build an inexpensive open-source 3D printer. If the company can continue to focus on the low end DIYs, the market piece of land could turn favorably to them as it has the potentials of attracting plenty of industrial customers. Strong consignment to Research and Development with targeted customers is also very important in separate to keep abreast with present societal demands.The pursuit of low constitute printing materials like the Fused Deposition Modeling (FDM) is the right gait in other to reduce overhead cost for end users. MakerBot has lived up to its mission statement by making it brand accessible to all.Exhibit 1ReferenceDoug Gross Obamas speech highlights rise of three-D printing Wed, February 13, 2013 (sourcehttp//www.cnn.com/2013/02/13/tech/innovation/obama-3d printing/index.html)